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"We aim to prioritise farm-to-table practices"
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Monday, 04 December, 2023, 08 : 00 AM [IST]
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 Azure Hospitality Pvt Ltd is an initiative aimed at creating businesses within the food & beverage and accommodation sectors, it was founded in March of 2009. Each business has a distinct mix of cutting edge design, intrinsic quality, international appeal and is value driven. Azure aims at creating benchmark for affordable, home delivered and in-house dining along with quality & consistency, inventive packaging and a well thought out logistics network.
Rahul Khanna, co-founder, Azure Hospitality, talks about old pubs and restaurant industry sharing insights on the trends and challenges in the industry and future plans for the company in an email interaction with Aanchal Chaudhary. Excerpts:
How has the old pubs and restaurant industry evolved over the years?
The old pubs and restaurant industry has transformed by embracing niche concepts, taking risks with innovative cuisine and presentation, and elevating the craft of cocktails. This evolution has enriched the dining experience, attracting diverse clientele and fostering creativity in food and beverage offerings.
Discuss the concept of a "cultural journey" playing out in the revival of old pubs and restaurants.
The concept of a "cultural journey" is evident in the revival of old pubs and restaurants, as patrons seek the comfort of nostalgia and a connection to a city's history amid rapid industrialisation. These establishments provide a tangible link to the past, preserving cultural traditions and offering a sense of continuity in ever-changing urban landscapes.
How does the brand handle difficulty in the industry?
In the face of industry challenges, our brand prioritises standards and consistency as our guiding principles. We believe in actively listening to our customers on a daily basis, valuing their feedback and adapting to their evolving needs. This customer-centric approach helps us navigate difficulties and maintain our position in the market.
What are the emerging trends in this industry?
In the ever-evolving landscape of our industry, we're observing two prominent emerging trends. Firstly, there's a growing demand for regional and niche world cuisines, catering to diverse palates. Secondly, the art of mixology is taking centre stage, with an emphasis on crafting unique and innovative cocktails, offering a heightened and immersive dining experience. These trends keep us at the forefront of the industry.
How does Azure maintain authenticity in its culinary approach?
At Azure, we maintain authenticity in our culinary approach through a three-pronged strategy. We invest in continuous research and development, exploring new flavours and techniques. Our chefs travel and engage in tastings to draw inspiration. Innovation-driven menus and a robust training programme ensure our team stays rooted in tradition while embracing contemporary culinary trends. This approach ensures we offer an authentic and ever-evolving dining experience.
What strategies are used for upselling or recommending services?
In our approach to upselling and recommending services, we prioritise staff training and incentives. We foster a culture of empowerment and growth, encouraging team members to be proactive in suggesting additional services or products. This not only enhances the customer experience but also motivates our staff to excel in their roles.
What are your long-term plans for sustainability?
We're dedicated to adopting biodegradable packaging options to minimise our ecological footprint. Additionally, we aim to prioritise farm-to-table practices, sourcing organic produce whenever possible. By reducing waste and supporting local, sustainable agriculture, we strive to create a more environmentally conscious and resilient business model that benefits both our customers and the planet. So, our long-term sustainability plans reflect our commitment to environmental responsibility.
How does a company ensure compliance with safety and hygiene standards in the hospitality industry?
It is critical in the hotel business to ensure compliance with safety and hygiene regulations. Our organisation has a Quality Assurance Department that strictly monitors and enforces safety regulations. In addition, we are ISO 22000 certified, indicating our continuous dedication to maintaining the highest standards of food safety and cleanliness in all parts of our operations. This assures our consumers' safety and promotes trust in our brand.
How was your last fiscal and what are you expecting?
In our last fiscal year, we experienced robust growth in the wake of the challenges posed by the Covid-19 pandemic. With the recovery underway, we are optimistic about our future prospects. We anticipate continued healthy growth, particularly in terms of same-store sales, as we adapt to the evolving business landscape and customer expectations.
What are future plans for the company?
Our company is poised for ambitious expansion in the coming years. Our future plans involve doubling our size and revenue within the next three years. We're committed to strategic growth, innovation, and delivering exceptional experiences to our customers while seizing opportunities in the market to achieve this significant milestone.
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