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"Rise in market share due to more consumption of instant products"
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Monday, 11 July, 2016, 08 : 00 AM [IST]
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fiogf49gjkf0d Saraf Foods is an FSSC 22000:2005 certified company manufacturing Freeze Dried Fruits, Vegetables and Herbs. In an email interaction with F&B News, Shikha Saraf, business development manager, Saraf Foods Ltd, spoke about freeze fried fruits, vegetables and herbs market in India. Excerpts:
Tell us about freeze fried fruits, vegetables and herbs market in India.
Market for freeze dried products has always been global and the market players are responding to this by having global presence. End-users of these products include functional F&B industry, pet food industry as well as pharma industry. The products are segmented based on the source, application and region. The market for this product is very tough. Although the market size in India is growing, the growth rate is not very high.
What are the opportunities and challenges in the market?
Opportunities: The rise in the market share can be credited to the increase in consumption of instant products.
Challenges: The quality control parameters as well as the regulatory controls are very tough.
Brief us about Saraf Foods.
Established in 1991, Saraf Foods is an FSSC 22000:2005 certified company manufacturing Freeze Dried Fruits, Vegetables and Herbs. It has made its mark not only in India but in global market by consistent and timely delivery of Quality Freeze Dried products.
With its exclusive focus on Freeze Drying for last more than 20 years, Saraf Foods has acquired the skills to apply this technology to a number of food products say from fruits, vegetables and herbs to Nutraceuticals like Aloe Vera, Bitter Gourd, Neem, Amla, Tulsi, Turmeric and many more.
What makes you different from other players?
We grow our products in finest quality soils with the support of our expert team. We support sustainable agriculture practices and encourage local involvement of farmers. Freeze dried products are custom-made products and are prepared according to the requirements of the customers.
Saraf Foods is committed to principles of ethical business practices which are one of its biggest strengths. We are continuously working for the development of human resources and are practicing non-discrimination policy by treating all human beings as one and the same.
We are dedicated to improving the environment by continuously working towards lowering energy consumption, increasing production efficiencies and ensuring that no waste spoils the surroundings. This will ultimately lead to reduction in carbon foot print.
Tell us something about your expansion plans.
Currently there are no expansion plans in the short-term, however, we will be looking at forward and backward integration in the long run.
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