People have started to look towards purchasing healthy foods due to immunity-boosting requirements and thus we have seen an increase in our online sales and queries for our products. Naturally, retail sales have seen a drop as people are choosing to stay home and order online over going out into stores.

Though slowly we are seeing retail patterns coming back to normal as lockdowns ease and the fear related to corona drops around the country. We have definitely seen consumers become more health aware during this period as they look more deeply into the nature of products. This has been great for us as we are able to further educate them about clean eating and truly healthy foods, allowing consumers to understand what sets us apart in the market.

As people move towards healthy living across India, there have, of course, been a lot of new brands that have come up in the space. We think it is important for the informed consumer to be able to discern between brands that have come in only to make a quick buck from the trend, versus brands that exist due to the true purpose of providing essential health & nutrients to their consumers. Fortunately today’s consumer pays attention to reading the ingredient list and nutritional table that helps them choose true health correctly. We are constantly striving to break common misconceptions about healthy eating and to educate our consumer to choose better.

The market for organic products in India has been growing at a CAGR of 25 per cent. It is expected to touch ?10,000-?12,000 crore by 2020 from the current market size of ?4,000 crore, according to a report produced jointly by ASSOCHAM and Ernst & Young. The organic market is still at a nascent stage, but with every passing day it is gaining popularity and is becoming an integral part of urban living. Currently, the industry should aim at becoming more accessible through affordable pricing. If the demand for organic food increases further, the government will gradually provide relevant subsidies and incentives to farmers to produce it. This would bring a new wave of organic products at competitive pricing for the discerning Indian consumer.

There are many trends that come & go in the health food market, and while it is important to listen and understand each of them, it is also important to understand when & how to follow along with the trend. For example, gluten-free is an important trend that is currently on – but a lot of people don’t know that this was initially created for people with celiac disease which refers to a person with complete gluten intolerance. A lot of brands tend to write “gluten-free” on products that are naturally gluten-free, like a beverage item, as purely a marketing tactic, while a lot of brands are seen claiming “gluten-free” on oat-based products which is a risky thing as oats are normally grown in the same fields at wheat, causing oats to be a risky product for someone with the actual celiac disease to consume. Therefore, it is very important to know and understand a trend before jumping onto it & it is also important to take educated decisions when you see brands or products that are making use of a particular trend to reach you.

We take quality control & management extremely seriously. Sample products from each one of our batches is tested by a quality control manager in order to make sure the product always matches up to our promise of true health. Innovation is also a huge part of our company, especially with our founder being the brain behind most of our innovations, the company prides itself on its extremely well-considered & wide array of products that are not only extremely tasty, but also check all boxes in providing true health to the busy modern individual.