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Wright joins Jollibee as VP of franchising to lead US expansion
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Monday, 03 November, 2025, 13 : 00 PM [IST]
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Los Angeles, USA
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Peter Wright, a franchising veteran with Starbucks, Panera Bread, McAlister's Deli and Nestlé, has joined Jollibee Group North America as vice president of franchising. With a rich background in multi-unit restaurant development, Wright will now use his experience to lead Jollibee's ambitious plan to establish 500 units across North America by 2030.
"I first learned of Jollibee through networking with a former colleague from Starbucks. Like many Americans, even though I had driven by them, I did not know the Jollibee name. When I first visited the restaurants, I was highly impressed by the food quality, the cleanliness of the restaurants and the welcoming staff. The best part is that once someone visits a Jollibee, they love it. There's a very intense, almost cult-like fan base for this brand," said Wright.
The guests' affinity for the brand, combined with the long history of the business model and its consistent success across varied markets, positions it well for a bright future across the U.S., and Wright says he's excited to capitalise on this growth potential.
"A core strength of Jollibee is its successful operation of over 100 company-owned units in North America, serving as proof of concept. Jollibee has 25 years of operating experience in the United States, which indicates they've cracked the code for success in the market. Jollibee offers significant white space across North America for multi-unit operators looking to enter the fried chicken business with a proven concept," said Wright.
Referring to Jollibee as "the best franchise opportunity you've never heard of," Wright says he plans to work diligently to raise awareness about the brand and growth opportunity for prospective owners while maintaining a remarkable support structure as new franchisees join the system.
"We'll participate in industry conferences; seek opportunities on podcasts, social media and business press; and conduct direct outreach to qualified multi-unit operators. We're looking to substantially increase our footprint across the United States, and leveraging top-level operators with intimate market experience will allow us to drive that growth while maintaining the Jollibee quality and experience our guests love," concluded Wright.
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