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Starbucks surpasses 6,000 coffeehouses in Asia Pacific
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Friday, 13 November, 2026, 15 : 00 PM [IST]
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Hong Kong
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Starbucks has surpassed 6,000 coffeehouses across 16 markets in Asia Pacific, marking a significant milestone in its nearly three-decade journey in the region. Following a net increase of more than 700 coffeehouses over the past three years, the company is commemorating the milestone with the opening of a new coffeehouse in Buon Ma Thuot, located in Vietnam's coffee-growing Central Highlands.
The Asia Pacific coffeehouse footprint grew 13 per cent over the same period, from 5,303 to 6,022 locations. Since opening its first Asia Pacific coffeehouse in Singapore in December 1996, it has grown to serve more than 2.8 million customers daily across the region, supported by more than 62,000 Green Apron partners (employees) and its longstanding licensing partners.
Chanda Beppu, president, Starbucks Asia Pacific, said, “Surpassing 6,000 coffeehouses is a meaningful moment in our nearly 30-year journey in Asia Pacific, made possible by our Green Apron partners and licensing partners who have helped bring the Starbucks Experience to millions of customers across the region. Marking this milestone in Buon Ma Thuot, where so much of Vietnam's coffee story begins, feels especially fitting. As we look ahead, we will continue to grow alongside the markets we serve, reaching more customers while strengthening the coffeehouse experience, both in new locations and in those already at the heart of our communities.”
As its regional network grows, it continues to evolve its coffeehouse portfolio to serve different customer routines and occasions, from everyday convenience and neighbourhood connection to deeper coffee discovery through its reserve and distinctive destination coffeehouses.
Amol Akolkar, managing director, store development, design & market planning, Starbucks Asia Pacific, said, "As our coffeehouse networks grow, the opportunity isn’t simply to add more of the same. It’s to find new ways to serve our customers throughout their day and week. We are making more deliberate choices about where and how we develop our coffeehouses to reflect our customers’ lifestyles and meet different needs and occasions, while staying true to the Starbucks Experience that brings people together.”
The opening of Starbucks Ly Nam De, its first coffeehouse in Buon Ma Thuot, reflects the company’s continued expansion into culturally distinctive destinations, creating opportunities to become part of customers’ travel, leisure and discovery occasions.
Located in Vietnam's Central Highlands, the coffeehouse draws on the region’s deep-rooted coffee heritage, blending contemporary design with local cultural influences. Reflecting the journey of coffee from bean to cup, the space features locally sourced materials and artwork inspired by traditional weaving, alongside architectural elements referencing the traditional Rong house, known for its towering roof and role as a communal gathering place in parts of the Central Highlands. Together, these details reflect the character of Buon Ma Thuot while creating a welcoming space for customers to gather and connect over coffee.
Other destination coffeehouses opened across Asia Pacific in recent years include Luodong Forestry Culture Park in Taiwan, set within a restored historic forestry site; Reserve Hiraya in the Philippines, overlooking Taal Volcano; and Kampot in Cambodia, housed in a historic riverside building. These locations demonstrate how it adapts its coffeehouse experience to the character and heritage of the places customers visit.
The experience that customers know and love remains at the heart of every coffeehouse, while smaller, more flexible formats enable it to serve customers across more locations and occasions.
Adaptable and modular designs allow it to respond to different spaces and customer needs, from busy transit hubs to event spaces and other settings where a conventional coffeehouse may not be the best fit.
In Seoul, a commuter-focused coffeehouse combines mobile ordering and quick pickup with comfortable seating, while a smaller coffeehouse at Vientiane Station in Laos serves travellers along the China-Laos high-speed railway. Both demonstrate how it can tailor its coffeehouse formats to different environments and customer needs.
In Vietnam, a mobile coffee truck takes the experience beyond the conventional coffeehouse, reaching customers at concerts, events and community spaces. Building on its success, it is exploring opportunities to introduce the concept in additional Asia Pacific markets to engage customers in new locations and occasions.
As it looks beyond 6,000 coffeehouses in Asia Pacific, the company will continue to evolve its portfolio to reach more customers and communities in relevant ways, combining new, smaller and more flexible formats with continued investment in existing coffeehouses, while staying true to the experience at the heart of its growth.
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