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SmartSweets enters the fruit snack category
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Tuesday, 30 June, 2026, 14 : 00 PM [IST]
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Vancouver, Canada
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SmartSweets announced the launch of its new Fruit Flavoured Snacks in Mixed Fruit and Berry Medley varieties. With 63% less sugar than traditional fruit snacks, the launch expands it into a new snacking occasion, bringing its low-sugar innovation beyond the candy aisle and into the fruit snack category.
The snacks deliver a soft, juicy bite and 3g of fibre per bag. Each box contains 8 convenient 19g pouches, making them ideal for lunchboxes and on-the-go snacking. With just 3g of sugar per bag, they contain no artificial flavours or sweeteners, no high fructose corn syrup or synthetic dyes, and are coloured with real fruit and vegetable juices.
Roanna Wang, brand director at SmartSweets, said, "SmartSweets was built on revolutionising the candy industry by innovating the delicious candy you know and love - without the sugar. Expanding into fruit snacks is a natural extension of our mission to kick sugar. Consumers shouldn't have to choose between great taste and less sugar, and we're excited to bring our signature approach to a category enjoyed by millions of families every day. This launch allows us to reach more snacking occasions and continue to trailblaze the better-for-you space."
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