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INTERNATIONAL

Sigep stretching international reach towards the pizza universe
Thursday, 13 June, 2024, 08 : 00 AM [IST]
Rimini, Italy
Sigep, the world’s leading Italian ice cream fair, is stretching its international reach and broadening its horizons towards the pizza universe, an industry which according to the most recent estimates has a global value of over 153 billion dollars. And for the 2025 edition it is giving itself a makeover, starting from the pay-off which will become: Sigep World - The World Expo for Foodservice Excellence. The reference to World underlines the global scope of the Rimini event recently supported by two new satellite trade shows in markets with great potential such as southern China and the Singapore area.

The event, organised by Italian Exhibition Group, will be held at Rimini Expo Centre from January 18 to 22, 2025. In addition to ice cream, which remains the core of the exhibition, top foodservice technologies and premium ingredients for the pastry, pizza, bread making, and coffee world will also feature, embracing an increasingly wider community: last year attracted visitors arrived from no less than 160 countries, eager to check out the 1,200 exhibiting brands from 35 countries. And in that same edition, Sigep hosted over 500 buyers from 84 countries, generating more than 5,200 business meetings.

The 46th edition will maintain the 5 large supply chains. Gelato will obviously be a shining star.  After all, Sigep is the number one Italian ice cream fair in the world, with the most complete offering and the participation of all producers, from technologies to ingredients, from semi-finished products to equipment. And alongside ice cream there will of course be pastry, bread, chocolate and coffee. But among the new entries is a large space dedicated to pizza: Sigep World will definitely be the most important showcase for the product and its technologies, becoming a true cornerstone. Italian Exhibition Group will also expand the exhibition area, enhancing the exhibition sector with two new pavilions in the east area providing up to 140 thousand extra square metres of exhibit space, to shoulder the growth of this major event.

As always, ample space will be given to the most important talks from all the communities present. In particular, the opening session will focus on the most up-to-date foodservice trends, both national and above all international, confirming Sigep World as the most authoritative voice in the industry thanks to the launch of Sigep Vision, the global observatory on ice cream and foodservice trends.

Last January, IEG, in collaboration with ITA-Italian Trade Agency, brought a wave of foreign interest from Europe, the Balkans area, Africa, North America, Central South America, Asia and Southeast Asia to Rimini. And the commitment for the 2025 edition will be doubled with a European road show scheduled for autumn to involve journalists and buyers, thanks also to the collaboration of the group's regional advisors, with particular emphasis on importers, distributors, foodservice and hotel chains. As regards the individual supply chains, the Arenas and international competitions which saw 25 countries participate last January will naturally be confirmed.

Last but not least, particular attention will be given to new trends on a global scale to be presented at Sigep World. Specifically, the latest technologies of automatic coffee machines, with a clear improvement also on the sustainability front, leavened foods and new pastry trends, as well as naturally the gelateria of the future, with the Rimini event being the main driving force behind the diffusion of the Italian ice cream culture throughout the world.
 
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