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SIGEP Asia returns with speciality segments & immersive programming
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Tuesday, 01 July, 2025, 15 : 00 PM [IST]
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Singapore
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Singapore’s most-anticipated trade event for the gelato, pastry, bakery, coffee, tea, pizza, chocolate, foodservice and nightlife sectors, SIGEP Asia, returns to Sands Expo & Convention Centre from July 16 to 18, 2025. Spanning three halls across 10,000sqm, this event is co-located with Restaurant Asia, Speciality Food & Drinks Asia (SFDA) and Speciality Coffee & Tea Asia (SCTA), and will bring together F&B owners, distributors, artisans, chefs, restaurateurs and innovators from across Southeast Asia and beyond for curated experiences and strategic networking opportunities.
Organised by IEG Asia, SIGEP Asia and its co-located events SFDA, SCTA and Restaurant Asia are expected to host 12,000 trade visitors and buyers. SIGEP Asia is the Southeast Asian extension of the world-renowned SIGEP World trade show originating from Rimini, Italy 47 years ago. Following a highly successful edition last year which attracted over 11,000 visitors, conference delegates and attendees, SIGEP Asia will feature an expanded lineup of curated zones, live showcases and immersive networking experiences tailored for foodservice professionals, distributors and retail operators in the region.
Ilaria Cicero, chief executive officer of IEG Asia, said, “Joining SIGEP Asia 2025 are some of the most passionate creators and experts in gelato, pastry, bakery, pizza, speciality food, beverages, coffee and tea, and together we seek to elevate South East Asia’s vibrant culinary scene to new heights. We’re especially excited to go beyond the norm and reimagine industry gatherings by being a dynamic, immersive platform with world-class competitions, live demos and masterclasses, and themed experiences.”
SIGEP Asia, SFDA and SCTA 2025 feature a diverse range of exhibitors, from local artisanal businesses to renowned global brands, including Cheerful Goat, Ecolab, Boncafe International, Santino Coffee, Ecopack S.p.a, SoluM Singapore, MILKLAB, Coconut&Co, and many more. Major exhibitors, spanning foodservice, equipment and artisan ingredients, such as Gan Teck Kar, Universal Steel Industries, Carpigiani, Fabbri 1905 S.p.A., Aromitalia, Novacart, Leagel, FRA.GI Srls, Il Granaio delle Idee and Nip Food will also be present.
An immersive experience awaits all attendees – from Janice Wong's Edible Chocolate Wall at the Chocolate Pavilion to the latest tech innovations at the Technology & Innovation Pavilion (TIP), the vibrant Nightlife & Entertainment Pavilion featuring themed bars by local collectives, and food delights from around the world at the international pavilions.
Spotlight on the world of chocolate: Partake in a global celebration of cacao, featuring artisanal producers from Singapore, Peru, Thailand, Italy and Japan. At the Chocolate Pavilion, award-winning pastry chef and SIGEP brand ambassador Janice Wong will present a striking 9-metre edible art installation at SIGEP Asia & Restaurant Asia 2025, created in collaboration with Valrhona. Inspired by her signature approach to transforming chocolate into immersive art, the wall features hundreds of handcrafted bonbons made with premium single-origin chocolate.
At the heart of the display are two signature creations: Madagascar Sunrise – A vibrant blend of passionfruit, vanilla and hazelnut featuring Valrhona OQO 73%. This single-origin chocolate from Madagascar delivers a unique experience, with crunchy cocoa bean pieces that evoke ancient cocoa roots. It offers a raw texture and unfolds with bright acidic notes, followed by warm roasted cocoa flavours.
Brazilian Café Culture – A creamy tribute to Brazil’s coffee heritage, featuring Valrhona Hukambi 53%, coffee, Valrhona Dulcey 35% and toasted coconut. Hukambi, a single-origin from Brazil, offers cocoa-rich, bitter and biscuity notes. Dulcey adds caramelised milk and toasted shortbread aromas, evoking childhood memories. Coffee and toasted coconut enhance the blend with rich flavours and textures.
Each bonbon acts as a “pixel” in a living artwork that evolves as guests can taste and interact with it — an ever-changing fusion of flavour and visual storytelling. This installation celebrates both culinary craftsmanship and artistic innovation, making it one of the must-see highlights of the show.
Janice Wong will also present culinary demos on the Demo Stage on July 17 and 18, featuring chocolate flavours and bean-to-bar creations.
Wong said, "As an artist and chef, I believe deeply in the power of food to inspire. SIGEP Asia provides a unique platform to share that creativity with the region. To bring this vision to life through a chocolate wall art installation viewed by thousands is truly a dream. But more importantly, what SIGEP does so well is highlight the narrative of the pastry world — showcasing new techniques, technologies, and innovations. I’m sure it’s going to be an exciting and inspiring show."
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