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INGREDIENTS AND FLAVOURS

Veeba marks growth, celebrates 10-year milestone by introducing new pkg
Saturday, 23 September, 2023, 12 : 00 PM [IST]
Our Bureau, New Delhi
Veeba, India's leading and rapidly expanding food brand, marks its remarkable journey of 10 years, characterised by unparalleled growth, relentless innovation, and resounding success. With a deep-rooted presence in over 700 cities across the nation and a diverse portfolio of 330+ products, it has achieved a remarkable feat, approaching Rs 1,000 crore~ brand.
 
Guided by the visionary leadership of Viraj Bahl, founder and managing director of Veeba, the brand's journey has been nothing short of extraordinary. Reflecting on this milestone, Bahl stated, "As we celebrate a remarkable decade of Veeba's journey, we reflect upon the incredible milestones that have paved our path to success. From humble beginnings to becoming an almost 1,000+ crore company, this journey has been nothing short of extraordinary."
 
He added, “Our commitment to innovation and excellence has been the driving force behind our growth, and as we introduce new packaging designed to enhance the product experience, we're adding yet another layer of value to our offerings. This milestone isn't just about numbers but the passion, dedication, and collective effort of our 2,000+ member team and partners and their unwavering support."
 
With over 150,000 points of sale, Veeba has firmly established its presence as a frontrunner in the food industry. The brand's commitment to quality control is evident through its state-of-the-art manufacturing facilities spanning 500,000+ sq. ft. across two plants in Neemrana and Keshwana, Rajasthan. A team of 80+ food technologists upholds the brand's reputation for excellence. The brand's R&D centre in Gurgaon, housing a team of 30+ chefs and many food scientists, is responsible for driving culinary innovation.
 
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