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HOTELS & HOSPITALITY

Burger Singh on expansion mode; To open 66 franchise outlets in 2 years
Wednesday, 22 January, 2020, 08 : 00 AM [IST]
Our Bureau, New Delhi
Burger Singh, the chain popular for its burgers with an Indian twist, currently boasts of over 35 outlets, and is now heading for aggressive expansion across the country, with the aim of touching 66 more franchise outlets in the next two years.

For this, it plans to adopt a two-pronged strategy – firstly, to increase the number of franchise outlets pan-India, and secondly, open more third party cloud kitchens.

In the last one month, the company has signed up new franchise outlets in Lucknow, Jaipur, Nagpur, Ahmedabad, NCR and regions of Punjab.
 
“There is an enormous market in Tier-II and III cities. Our outlets in Dehradun, Jaipur and Nagpur are doing incredible volumes, frequently surpassing even our Delhi outlets. This reinforces our belief that a value product served with consistent quality does extremely well in any demography,” said Kabir Jeet Singh, chief executive officer and founder, Burger Singh.

“We are not just looking to sell franchises, we're looking to build long-term partnerships. Although most people start with one outlet, most of our current franchisees have reinvested, and now own multiple Burger Singh outlets. That is really what we are looking for - enthusiastic entrepreneurs with whom we can grow mutually,” he added.
 
The burger delivery chain also offers interesting high return options like franchise-owned company-operated for those looking for safe investments and not be involved with operations.

The brand also has an international presence in London with three outlets and one food truck, and the franchise partner plans to take this number up to 17 in the next three years.
 
Franchise partners also seem happy with the aggressive growth phase of the parent company.

“The main high for us, was the performance of the Sector 50 outlet during its first year of operation, where it ranked amongst the top 3-4 outlets pan India. The main positives were direct interaction with promoters, reasonable terms, a professional outfit, quality products and a hit with youngsters,” said Rohan Mukherji, a franchise partner who started with one outlet in Noida and signed up for another one soon after.
 
Another old partner, Mehrab Ilavia, said, “I was new to the fast food industry and all the supply chain, product, operations and marketing support that I got was commendable.”
 
Burger Singh’s franchise managers are travelling across the country to meet interested franchisees - with Delhi National Capital Region, Punjab, Gujarat, Uttar Pradesh, Madhya Pradesh, Maharashtra, Telangana, and Karnataka being the regions with the highest interest.

Burger Singh currently offers three franchise models, ranging from Dine-in, Express (takeaway/delivery) and Mini (kiosk), and total investment costing anywhere from Rs 13-35 lakh.
 
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