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FRUITS & VEGETABLE

WayCool launches L'exotique premium dragon fruit from Vietnam in India
Monday, 24 May, 2021, 08 : 00 AM [IST]
Our Bureau, Mumbai
WayCool Foods, India's fastest growing agricommerce company, has launched a premium range of dragon fruit under its L'exotique brand, sourced directly from the freshest orchards in Vietnam.

These dragon fruits will be available across locations in Mumbai and Bengaluru, Vadodara, Bhopal, Pune, Hyderabad and other cities in Maharashtra and Gujarat. L’exotique, one of the fastest growing brands in premium fruits, offers a range of exotic and best in quality fruits procured from the choicest of the orchards across the globe.

The brand is known for the distinctiveness of variety and traceability of fruits. Once procured, these fruits are then moved via a state-of-the-art supply chain to ensure the natural attributes of the fruits are retained to the maximum. The company had earlier launched apples in the retail market.

These exotic dragon fruits have a sweet crunch and are loaded with Vitamin E, C and antioxidants that are great immunity boosters. They are available in 10 kg boxes.

Amrit Bajpai, head - L’exotique, and COO of Waycool Foods, says, “Dragon fruit has a certain exotic appeal and is a relatively new entrant into the Indian fruit-bowl. India has shown a huge demand for this fruit and we are extremely happy to introduce the finest quality of dragon fruits on offer. While the season for locally grown dragon fruit is only for five months, the Vietnamese variant will be available for Indian consumption for almost 10 months of the year. We are excited to launch further products to our range such as Ratnagiri alphonso from India and high quality oranges from Africa. With this, L'exotique is all set to establish a new benchmark for managing premium fruit supply chains in India.”

The brand also offers other fine range of premium fruits like apples, oranges, pears, kiwis, avocados, cherries and grapes.
 
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