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FRUITS & VEGETABLE

Superplum’s traceable supply chain enables consumers to connect with farmers
Saturday, 11 February, 2023, 12 : 00 PM [IST]
Our Bureau, New Delhi
Superplum, an agritech startup based out of Noida, recently launched a unique feature that allows consumers to scan a QR code and pay a bonus to the farmer who has grown the food they are eating. Consumers can already view pesticide test reports for Superplum fruits and see the actual farm where their fruits were grown.

All this is possible due to the company’s fully digitised and traceable supply chain that tracks every pack that the consumer receives. The brand’s end-to-end digitised platform allows granular quality control and analysis of all products. The company works across 20 states and delivers over 20 fruits from the farm to retail stores.

Shobhit Gupta, the CEO, of Superplum, says, “From the outset, our system has been designed to benefit both consumers by getting better quality fruits and farmers by getting them a better share of consumer spending. We also work with farmers and support them to grow high-quality, safe fruits and reduce wastage through investment in cutting-edge technology and an innovative cold chain. If you love the fruits you are eating, it’s now easy to show your appreciation”
 
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