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HyFun Foods launches new winter-line frozen snacks for Indian households
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Tuesday, 11 November, 2025, 16 : 00 PM [IST]
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Our Bureau, Mumbai
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Gujarat-based frozen-foods specialist HyFun Foods has unveiled a fresh retail range of ready-to-cook frozen snacks aimed at Indian households ahead of the winter season. The new collection combines culinary innovation with convenience, positioning HyFun beyond its traditional potato-based product focus.
The expanded line-up features an eclectic mix of Indian-inspired and globally popular snack options including Mumbai Aloo Vada, Hash Brown Mini Triangles, Tater Tots, Puffets, Juicy Momos (Mix Veg & Paneer), Mozzarella Cheese Stix, and Manchurian Balls with Gravy Mix.
HyFun’s managing director & group CEO, Haresh Karamchandani, said the company’s vision is to “combine taste with convenience” and expand beyond its core products to deliver elevated frozen snacks that make everyday cooking simpler and celebrations more flavourful.
This product launch comes as HyFun intensifies its focus on the burgeoning Indian frozen-food market. The company has been actively expanding its domestic distribution footprint — from six to over 50 cities — and ramping up its omnichannel presence with strong emphasis on modern trade, general trade and quick-commerce platforms.
HyFun’s strategy places special emphasis on urban households seeking high-quality, hygienic and easy-to-prepare snack options. The winter launch taps into this demand, offering convenience and flavour in one package. According to recent statements, the frozen-snack portfolio expansion also aligns with HyFun’s ambition to hit ?100 crore in domestic retail revenue by 2025.
Industry observers say the timing is right: Indian consumers are increasingly receptive to frozen foods, as lifestyle shifts, improved cold-chain infrastructure and growing confidence in product quality all play a part. HyFun’s move to blend well-loved Indian flavours with global snack formats could help the brand carve out a strong niche.
With this launch, HyFun reinforces its intent to be more than a QSR-and-foodservice supplier and accelerate its transformation into a mainstream retail-focused frozen-snack brand. The company’s expanded portfolio signals that frozen convenience is fast becoming central to India’s evolving food-consumption story.
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