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Frozen food manufacturers & marketers have strong foothold in HoReCa industry
Thursday, 30 June, 2022, 16 : 00 PM [IST]
Divay Mehta
Why not utilise freezing to prepare food instead of just preserving it? That's true, we advise eating items straight from the freezer rather than thawing them first. Furthermore, we're not only referring to what is currently frozen.

There are many sweet and savoury dishes that ought to be frozen but aren't usually. The most well-known example is grapes, but other items like yoghurt, gummy bears, and avocados taste great when frozen as well. It should not be surprising that with the beginning of Covid-19 pandemic, demand for frozen snacks and other frozen items increased significantly.

Continued Increase in Frozen Snack Sales
Since eating out is once again feasible everywhere, it makes sense to think that consumers would be spending less on frozen meals. The sale of frozen items hasn't decreased, which is interesting to notice because it may be related to people's new lockdown habits.

The British Frozen Food Federation (BFFF), reports in its most current Frozen Food Report that the market for retail frozen foods increased by an astounding 13.5 percent in 2021 when compared to levels recorded before the pandemic.

Lockdowns and trading restrictions imposed by the government greatly impacted the hospitality sector, forcing many individuals to eat at home rather than out.

Nothing is easier to buy than a frozen entrée when you're in a rush to get ready for work or too exhausted to prepare. After all, there is no preparation time.

But how can you be sure that your attempts to maintain a healthy lifestyle aren't harmed by these quick meals.

How to choose the top frozen foods
There are other options besides frozen dinners, many of which are laden with excessive amounts of salt and saturated fat. For you and your family, it's possible to locate frozen meals that are both healthy and practical.
1. Highlight quality
2. Conclude meals
3. Opt for whole grains.
4. Keep it simple
5. Pick fibre
6. Avoid using starch
7. Eat moderate amounts of salt and saturated fat
8. Avoid sweets and trans fats.

Eating comfortably and healthfully
You'll want to rely on fresh meals or delectable leftovers for the most of the week. At the conclusion of the day, Taylor advised consuming frozen dinners no more frequently than twice a week.

"A simple, sustainable, and healthy dinner alternative that also reduces food waste" Frozen food may reduce home waste, thus the industry is also highlighting its sustainable credentials in an effort to appeal to customers' evolving concerns. According to the survey, the majority of consumers (62 percent) are now affected by sustainability concerns when making food and beverage choices. Frozen food is "ideally positioned to assist" due to its shown capacity to reduce food waste.

"Just as frozen vegetables can help ensure that kids eat the right amount of vegetables to grow up healthily, the larger frozen food industry can play a key role in helping Britain meet its sustainability targets and help consumers of all ages live healthier lives," added Strong Roots UK managing director Emma Curtis. However, the report noted that if enterprises are to make the switch to Net Zero, they must pay immediate attention to the energy-intensive manufacturing, storage, and transportation of frozen goods.

Indian Frozen Foods Market Drivers/Constraints:
The market has grown as a result of increased disposable incomes and rising living standards. Additionally, the working population in India favours food products that require less preparation and are simple to consume.
    • Growing urbanisation has fueled India's organised retail industry's expansion. A range of frozen food products are now readily available on the market thanks to these modern supermarket and food retailers' cold chain facilities.
    • The region's demand for frozen food products has increased as a result of India's large young population and the influence of western food culture on their eating habits and lifestyles. Manufacturers are continually developing new product variants, such as frozen fruits and vegetables, frozen snacks, frozen poultry, meat, and seafood products, frozen ready-to-eat meals, etc., in order to broaden their customer base.
    • The expanding e-commerce industry in India has helped the market expand even more. In compared to traditional retail platforms, online platforms provide high product awareness and product listing at low prices, promoting wider market penetration of frozen food goods in India.

The Indian Frozen Food Market was worth $1204.30 million in FY2021 and is projected to increase by $184.28 million by FY2027F, with a CAGR of 8.00%.

The main factors influencing demand for the Indian Frozen Food Market in the forecast period are the growing demand for convenience foods, changing lifestyles, and rising product innovation.

The purchasing of frozen food products is increasing due to the expansion of the e-commerce sector's reach throughout the nation as a result of high internet penetration and the spread of smart devices. Along with this, consumers' increasing ability to spend money on high-quality goods is significantly affecting the demand for the Indian frozen food market.

(The author is assistant professor, Sunder Deep College of Hotel Management, Ghaziabad. She can be reached at
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