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Nutty Gritties – healthy snacking by DRB Foods
Monday, 16 May, 2011, 08 : 00 AM [IST]
Dinika Bhatia
The search for a perfect healthy alternative to snacking is now over. A lot of thinking goes into what to snack on between meals; something small, not too fattening, not too filling, and yes, has to be tasty!

Here it is – Nuts!

Research done by boards, associations, nutritionists and technologists around the world has proved that nuts are the perfect snacks between meals, and sometimes can even be absolute replacements. But is there enough awareness on nuts?

It is the most premium snack to offer while entertaining guests and an ideal gift during Diwali or weddings. Or even used as ingredients in traditional delicacies. But now, it is the time when people are increasingly seeking convenient food and nuts could play an important role. However, the concern is that these convenient foods should not be harmful.

The increase in the pace of people's lives has become directly proportional to the number of increase in health problems. Ideally, good health should remain constant, and lives should grow. And a huge part of health depends on the kind of food one eats. Tackling health issues, and banking upon a history of 110 years in the nuts industry, DRB Foods Pvt. Ltd, has taken a step forward to provide consumers with exactly what they were looking for. Putting tradition and lifestyle together, the company has launched Nutty-Gritties, a healthy snack, dry-roasted, oil-free, cholesterol-free, conveniently packaged, and tasty.

Nutty Gritties is a premium range of healthy nuts, but yet not expensive. We provide with flavours to suit everyone’s palate, including flavours like chilli, chilli garlic, pepper, cheese n onion, fresh mint, hing jeera, tomato salsa and of course, raw and salted. They are conveniently packaged: 21 grams – a perfect fit for an on-the-go snack, 100 grams – sharing is caring, 250 grams – take home for family and friends, and 500 grams – to store. Munch along while at work, travelling, with your evening drink, or just simply to satisfy your hunger at any time of the day!

Instead of snacking on fried samosas, chips and other friend snacks soaked with cholesterol, or ice-creams, namkeens and mithais full of sugar, fat and unhealthy calories, or even nuts locally available in the market, which are fried to taste good, it is a smart option to snack on healthy Nutty-Gritties, which are dry-roasted, oil-free, cholesterol-free, and flavored to taste good.

Nutty Gritties will be available in stores like Nature’s Basket, Hypercity, Star Bazaar, Aditya Birla More, Easyday, Reliance retail, and so on.

( The author is director – business development DRB Foods Pvt. Ltd, )
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