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Twisting Scoops further expands to Mumbai
Thursday, 02 March, 2023, 15 : 00 PM [IST]
Our Bureau, New Delhi
Twisting Scoops, India’s first Turkish ice cream brand has launched its 2nd outlet in Mumbai and at Viviana Mall and 45th in India. The brand which recently appeared in the Season 2 of Shark Tank India is on an expansion spree in India as well as the international market.

The brand’s aggressive expansion is being taken care of by CYK Hospitalities, an F&B consultancy firm, which helps the Turkish ice cream in location mapping, leasing and menu curation for the outlets across malls, highways, airports, PAN India and globally.

The new outlet at Viviana Mall in Mumbai is the 2nd in the city, first being at the Jio World Drive. The brand is very soon opening its next outlet at the newly opened Phoenix Palladium Mall in Ahmedabad.

The brand, which already has presence in 4 countries with more than 45 outlets in countries such as India, Sri Lanka, USA and Bangladesh, has taken CYK Hospitalities’ services for its expansion right from the inception.

It offers twisted and uniquely innovated icecreams and has more than 25 flavours including Turkish Baklava, Turkish Desserts, Kunafa, Turkish Coffee/beverages. CYK helps the brand to customise and curate its menu depending on the country’s climate and tastes.

Simranjeet Singh, director, CYK Hospitalities, said, “We researched the location and mapped where Twisting Scoops could better reach their customers. So, our team of experts analysed and located out the best location and helped them with the best leasing deals. Not only with the location, we have also tried our level best to curate the most innovative menu in the ice cream space.”

Pulkit Arora, director, CYK Hospitalities, said, “Watching our partners on the Season 2 of Shark Tank India was a pride moment for us as well. We wish them all the luck and light.”

Kunwarpreet Singh Juneja, managing director, Twisting Scoops, said, “CYK Hospitalities has played an integral part when it comes to Twisting Scoops expansion. They are our trusted partners whenever we are selecting any location for our upcoming store. CYK team's due diligence has always helped us in getting the ROI of the store beforehand. In fact, the operations team of the company has always stood by us whenever we are revamping our menu and need their expert guidance.”
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