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DAIRY PRODUCTS

Sixty-four per cent of Delhiites lack protein in diet, finds PMFL study
Tuesday, 11 February, 2020, 08 : 00 AM [IST]
Our Bureau, New Delhi
Parag Milk Foods Ltd (PMFL), one of India’s leading dairy FMCG (fast-moving consumer goods) company, through its study, sheds light on lifestyle diseases caused by a protein-deficient diet. One of the striking highlights from the study states that 64 per cent of people in Delhi lacked protein in their daily diet and were unaware of its lifestyle impacts, such as hair loss, poor concentration, muscle loss, constant hunger, anaemia, low immunity, skin peel and ridges in nails, and Polycystic Ovarian Disease (PCOD).

In fact, only three per cent of people in the capital were aware that a protein-deficient diet caused PCOD.

While Indians are increasingly turning towards a health-conscious lifestyle, Mumbaikars lead the way, with only 47 per cent of respondents found to consume a protein-deficient daily diet.

Kolkatans and Delhiites followed suit respectively, with 63 per cent and 64 per cent of participants consuming protein-deficient daily diet.

Surprisingly, the study found 76 per cent of Hyderabadis in the study were observed consuming a protein-deficient daily diet, making the southern city last in the list.

The study in Delhi also revealed interesting data points on different lifestyle-related health issues caused due to protein-deficient daily diet:
  • Ninety-one per cent of people with protein-deficient daily diet suffer from constant tiredness
  • Eighty-four per cent of people with protein-deficient daily diet have irregular eating habits
  • Sixty-seven per cent of people with a protein-deficient daily diet suffer from body aches and pains
  • Eighty-two per cent of people with low hemoglobin consumes a protein-deficient daily diet
  • Sixty-six per cent of people with hair loss consumes a protein-deficient daily diet
  • Sixty-one per cent of people with a protein-deficient daily diet suffer from poor concentration
In order to deliberate the lifestyle issues due to the lack of protein intake, Parag Milk Foods commissioned a survey conducted by Nielsen, covering 1,226 respondents in the age group of 18-55 years across Mumbai, Delhi, Kolkata and Hyderabad.

The study continued to highlight alarming findings such as 61 per cent of participants under the age of 30 in Delhi were consuming a protein-deficient daily diet. It also highlighted that a whopping 92 per cent of Delhiites under the age of 55 with a protein-deficient daily diet suffered from hair loss.

Devendra Shah, chairman, Parag Milk Foods Ltd, said, “In the recently conducted study, it was found that 63 per cent of Indians have a protein-deficient daily diet with seven per cent almost on the borderline of a major dietary issue, i.e., protein  deficiency.”

“Given the changing fast-paced lifestyle, Indian consumers are adapting to a healthier and balanced diet. Yet, 80 per cent of vegetarians are protein-deficient. It is a wake-up call for us to take action and ensure an adequate in-take of protein on a daily basis,” he added.

“We believe, bigger companies have larger responsibilities, and it is our constant endeavour to help India meets its dietary needs, and make it a rich source of nutrition with best-in-class cow-milk protein,” Shah said.

He added, “We are relentlessly making an effort to not only educate consumers about the merits of opting for protein made from cow-milk but also enabling them to make that shift seamlessly by providing them with a well-diversified portfolio of products, right from Gowardhan ghee, milk, paneer to products like Avvatar. We believe in innovating and re-inventing to cater to ever-increasing consumer demand.”
 
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