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DAIRY PRODUCTS

Sid's Farm launches cow & buffalo butter
Thursday, 18 November, 2021, 13 : 00 PM [IST]
Our Bureau, Mumbai
Revolutionising the concept of ‘natural,’ Sid’s Farm becomes one of the early dairy brands to venture into natural, un-altered cow and buffalo butter, available in salted, unsalted options.

Focused on bringing unaltered butter from farm to plate, the brand focuses on keeping it as close to nature as it is intended to be. Processed from their plant situated at Shabad, Telangana, cow and buffalo butter both salted and unsalted version is available in 250 grams package. These are amazingly budget-friendly which is priced at Rs 250.

Kishore Indukuri, founder, Sid’s Farm, said, “The trends are evolving; customers now want to focus more on nutritional value, while demanding unaltered products and remain closest to nature. The cow and buffalo butter launched by Sid's Farm introduces uniqueness to its appeal by launching both salted and unsalted variants of the product. This way, we look forward to introducing India to a brand that can be trusted at the dining table, baking, and cooking festivities essentials.”

It specially developed cow butter packs a similar nutritious value as its buffalo butter at 740 Kcal of energy and 0.6 gm of protein while keeping the product natural and retaining its core nutritional values. The un-altered processing makes both the butter variants rich in vitamin A, D & E. Moreover as far as the taste is concerned, buffalo butter is known for its richness and thickness used to prepare sweet/savoury delicacies and baking products. The cow butter has a rich flavour and used in cooking and spread on a bread.

Looking forward, as per IMARC report, the table butter market in India to grow at a CAGR of 19% during 2021-2026 and shown a significant growth during 2015-2020. Asia-Pacific held the largest share of the butter market, India, followed by China, is one of the most attractive marketplaces in the region.
 
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