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Pabrai’s Fresh & Naturelle Ice Creams announce post-Covid expansion
Friday, 20 May, 2022, 08 : 00 AM [IST]
Our Bureau, Mumbai
Foodies all over India have a reason to rejoice as the much-loved artisanal 100% natural ice creams of Kolkata-based Pabrai’s Fresh & Naturelle Ice creams are planning a major expansion in view of post-Covid surge in demand.

Having multiple stores in locations like Kolkata, Howrah, Kalyani, Bangalore, Chennai, Vijayawada, Bhubaneshwar, Dhanbad, Indore as well as cloud operations in cities like Delhi, Siliguri, Ahmedabad, and Mumbai, the exotic and exclusive ice cream maker,  planning to open 14 stores in 7 cities and restart retail parlours stores and cloud services, will take the total number of stores to over 50 across the country.

The brand is run by the Pabrai family based in Kolkata, a family which has been in the ice cream business for the last 37 years and affectionately called as the "ice cream walas". The company is spear-headed by Anuvrat Pabrai and supported by his two sons - Kunal Pabrai and Nishant Pabrai. The expansion also entails setting up a new state-of-the-art production facility to cope with the expansion of the retail footprint of the brand.
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"We are extremely excited to be back to serving our customers, who have loved our innovative ice creams since 2008, including products like Pabrai’s Nalen Gur ice cream which is our own invention! Few of our stores in some cities had to shut down during the pandemic because rental concessions were not given by landlords in these cities. After two years, we are happy to be back to sweeten our customers' summers with our new and existing range of products," says Anuvrat Pabrai, the head of Pabrai's Fresh & Naturelle ice creams and vice-president of Indian Ice Cream Manufacturers Association (IICMA) – the apex body of ice cream manufacturers in India.

Pabrai’s fruit range is made of 100% natural ingredients with no artificial colours and no artificial flavours. Since makers do not use canned fruits, fruit ice creams are seasonal. Its summer special ice creams include Alphonso Mango, Jamun, Leechee, Himsagar Mango, Watermelon and Musk Melon.
 
The non-fruit flavours are made from only high-grade natural ingredients. For instance, the Vanilla ice cream is made from high quality Vanilla pods, while the Chocolate ice cream is made from the highest grade of naturally processed Cocoa.

The sugar-free ice creams are made from prebiotic fourth generation sweeteners which are made from plant sources and leave no lingering after-taste. Pabrai's plan to introduce newer flavours in sugar free range shortly.

The Sorbet range includes flavours like Tamarind, Aam Panna, Falsa and Lime Lemon Sorbet. Also in the pipeline are vegan ice cream.
 
Pabrai's latest introduction is Ruby Chocolate ice cream which is the fourth type of chocolate apart from Milk, Dark and White chocolates. Ruby Chocolate ice cream has a fruity taste and is pink in colour. Pabrai's is the first brand to introduce Ruby Chocolate ice cream in India and probably the world.
 
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