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Now, Jharkhand consumers can enjoy fresh products from ITC’s Aashirvaad
Thursday, 21 September, 2023, 08 : 00 AM [IST]
Our Bureau, Mumbai
ITC Ltd.'s Aashirvaad Svasti, a leading dairy brand in east India, has announced the extension of its fresh dairy portfolio to the state of Jharkhand. The brand enjoys strong consumer franchise across Bihar and West Bengal and with its launch in the state, Aashirvaad Svasti is set to delight consumers of Jharkhand with a slew of dairy offerings which includes Select milk,Creamy milk, Toned milk, as well as Curd, Paneer, Lassi, Mishti Doi and Peda. Through this portfolio launch in Ranchi and beyond, the brand aims to bring the goodness of fresh dairy products to consumers across the state.

Aashirvaad Select Milk – the flagship pouch milk variant will be made available to consumers of Jharkhand now.  This milk is homogenised which ensures milk cream is evenly distributed throughout the milk thus making it thicker and tastier, hence standing true to its brand proposition of “Doodh Ki Malai Doodh Mein”. Further, to maintain complete transparency, for the first time, consumers can check quality quotient of their milk packet everyday through “Doodh ka Report Card”, an industry first unique feature.

The ‘Doodh ka Report Card’consists of 28 quality parameters which are checked at five stages including some of those most relevant for milk like adulterants (urea, starch, vegetable oil, detergents), preservatives and so on thereby assuring consumers of superior quality, thick, tasty, nutritious milk every day.

Commenting on the launch, Sanjay Singal, chief operating officer - dairy and beverage, ITC Ltd, said, "We are excited to embark on this journey of expansion into Jharkhand, introducing Aashirvaad Svasti's differentiated and innovative dairy offerings to consumers in the region. Aashirvaad Svasti's success story in Eastern India stems from our unwavering commitment to ensuring the highest benchmarks of quality and consumer delight through product differentiation. Our consumers have embraced our products, making Aashirvaad Svasti a leading dairy brand in Eastern India in a short span of five years. With this launch, we aim to redefine the dairy experience for the people of Jharkhand, similar to what we have done in Bihar and West Bengal”.

Aashirvaad Svasti fresh dairy products will be available across 2,000+ general trade and modern trade outlets across the state.
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