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Naturals ice cream Tilgul flavour offers tantalising twist to Makar Sankranti’s traditional sweet
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Monday, 10 January, 2022, 15 : 00 PM [IST]
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Our Bureau, Mumbai
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Makar Sankranti, one of the significant festivals in Maharashtra, seems incomplete without exchanging the til-gul (sesame-jaggery) sweets. Adding a sinful element to the festivity, Naturals ice cream, unveiled Tilgul flavour.
The new flavour literally packs the good-old tilgul made from jaggery & sesame seeds in the form of an ice-cream without compromising on the flavours that are synonymous with the festival. What makes the flavour popular, however, is not its quirkiness alone. The ice cream is made using ingredients like milk, sugar, peanut, cashew, sesame seeds, jaggery and cardamon powder that add the required crunch associated with the sweet.
The product will be available in variants like single and double scoop and family pack, at all outlets and aggregator platforms like Swiggy, Zomato and Thrive.
Siddhant Kamath, director, Naturals ice cream, said, "Consumers prefer something new and exclusive, especially when we talk about a segment like ice cream. The core strength of Naturals ice cream lies in its spirit of innovation. When conceptualising new products, we consider key trends and look at what consumers want in their treats, thus ensuring to create never-heard-and-tasted-before flavours that our customers will love.”
“We are always looking forward to developing frozen treats that will bring joy to ice cream lovers. Our seasonal tilgul ice cream is only a handful among the vast range of exotic flavours that we have in our portfolio. The ice cream comes with bits of the jaggery to complete the experience and a correct consistency makes the ice cream taste like the tilgul. It gives us immense pleasure to launch such a diverse range of new creations right in time for the festive season,” he added.
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