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DAIRY PRODUCTS

Ingredia to launch Prosperite, blockchain-traced UHT milk at Gulfood ’20
Saturday, 08 February, 2020, 08 : 00 AM [IST]
Dubai
Convinced that the future of the agri-food industry is focussed on total transparency from the fields to the store shelves, Prospérité is the first digitally certified UHT milk by tracking and auditing in real time its eco-responsible UHT milk by blockchain, a world’s first in the dairy sector. Ingredia will showcase the product at the 2020 essay of Gulfood, which is slated to take place in Dubai between February 16 and 20.

Real-time digital audit, the real revolution
To verify that UHT milk is really labelled origin of the Hauts-de-France, animal welfare-friendly, or GMO (genetically-modified organism)-free-fed, it is necessary to check with each actor of the dairy chain that these criteria have been carefully respected.

Indeed, it is now possible to trace and check that the specifications of our milk from grass-fed cows’ collection are verified, thanks to the digital audit and the blockchain.

The data comes from existing software already in place and is transmitted without intermediaries on the blockchain, so no human interaction is possible during the process. Consequently, once this information has been recorded, no one can change it, because the blockchain is a fraud-proof register.

Thanks to a dynamic QR code printed directly on the milk bottle, the consumer has access to all traceability and audit information in real time of his milk.

A promise that is kept and verified creating a bond of trust between farmers and consumers, in complete transparency.

The traced and audited specifications of the milk from grass-fed cows collection are as follows:
  • Cow feeding guaranteed GMO-free
  • Minimum surface area of 1,500sq m accessible per cow
  • Minimum grazing period of 170 days per year per cow
  • Milk only from farms in the Hauts-de-France region
  • Minimum price set annually for committed producers and production bonus
 
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