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Gianis to expand, eyes international presence
Monday, 30 May, 2022, 08 : 00 AM [IST]
Our Bureau, New Delhi
A premium ice cream brand serving high-quality ice creams and a fast-growing diversified food and beverages company, is set to expand via introducing 70 new stores in the near future.

The leading artisanal ice cream brand, popularly known for serving a legacy of remarkable taste, that started with homemade ice cream flavours like vanilla, strawberry, and more now offers 100 plus flavours of gourmet ice cream, alongside plethora of items like Falooda, Kulfi, Thick Shakes, Cakes, Sundaes, delighting consumers over the years.

The company’s first ever outlet was founded in 1956 by the Late Giani Gurucharan Singh nestled in Delhi under the name of Giani di Hatti. Since its inception, the successors have spread the business all across India in more than 10 states with 190 plus stores. With an exceptional footfall all across the country, the company is all set to scale up its presence and operations significantly.

Anand Preet Singh, director at Gianis, said, “We aim at an expansion strategy which focuses at contributing towards development in areas having a strong ice cream consumption. Our vision is to create a brand that is synonymous with quality and great taste. A brand that evolves with the time, yet never forgets its true values and is soon going to delight diverse taste buds across the nation.”

The 66 year old brand plans to introduce more than 70 plus stores in 15-20 new cities by the end of this year by entering prospective markets like Agra, Hyderabad, Kolkata, Mumbai and more. The new stores will be a combination of company-owned and franchise stores. Furthermore, as part of its growth strategy, the business now intends to go ahead with investing in international markets in the near future. And consecutively growing retail business in other parts of the country as well.

Kanwarpreet Singh, director at Gianis, said, “We are glad to announce our rapid expansion mode that is primarily focused towards positioning the brand to a higher level. We will always keep a hold of introducing diverse and unique ranges of assorted flavours for our patrons and assure them of uniqueness, authenticity and novelty all under the same roof.”
 
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