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Dairy Day forays into AP mkt; Available across 2,000 outlets in state
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Tuesday, 11 February, 2020, 08 : 00 AM [IST]
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Our Bureau, Mumbai
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Dairy Day, a top ten ice cream brand in India, with extensive presence in Karnataka, Tamil Nadu and Maharashtra, announced its expansion into Andhra Pradesh. It will now be available across 2,000 outlets in most of the districts of the southern state.
The company has invested Rs 80 crore over the last two years in capacity expansion, as it extends its footprint across the country. Currently, it has two state-of-the-art manufacturing units in Karnataka, spread over 2 lakh sq ft with a capacity of 1.4 lakh litre a day.
M N Jaganath, co-founder, Dairy Day, said, “The expansion into Andhra Pradesh is an important step for Dairy Day, as we work towards establishing a pan-India presence. The state has a vibrant and growing market with immense potential for the FMCG (fast-moving consumer goods) sector.”
“India currently is the fastest-growing ice cream market in the world, growing at a CAGR (compound annual growth rate) of over 13-14 per cent. The industry is expected to touch Rs 30,000 crore over the next five years. We, at Dairy Day, believe in providing value-for-money products that appeal to young and old alike,” he added.
Dairy Day, which offers a variety of cups, cones, sticks, tubs and other novelties, manufactures and supplies approximately 150 products in over 30 flavours. The company manufactures market favourites such as vanilla, strawberry, chocolate, pista, butterscotch and mango, among others, along with its own unique flavours, such as Paan Twist, Rajbhog, Gulab Jamun, Gajar Halwa, Rose Kulfi, Ice Cream Cake and Ice Cream Sandwich.
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