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COMPANY REPORT

US baby infant formula market size to reach $5,811 mn by 2027
Thursday, 09 September, 2021, 08 : 00 AM [IST]
Our Bureau, Mumbai
US baby infant formula market size is expected to reach $5,811 million by 2027 at a CAGR of 5.8% from 2021 to 2027, according to Allied Market Research. Although there are recommendations from the experts to breastfeed an infant exclusively for the first six months, still there are mothers who find themselves unable for the same at certain circumstances such as time restraints, discomfort, or medical complications.

This is where baby infant formula serves as a perfect alternative suitable for the baby’s consumption. As breastfeeding doesn’t work for one and all, there is a healthy substitute known as infant formula solution. Formula offers an array of benefits among which convenience level and nutrition value top the list.

In the last few years, rapid urbanisation across the province has led to changing lifestyle of the middle-class populace. This, in turn, has worked as the major driving factor for the growth of the market. At the same time, rising disposable income among individuals has supplemented the growth yet more.

Infant formula comes with every essential nutrient necessary for the growth of an infant. Formula solutions that are commercially prepared tend to adhere to the safety standards and essential nutritional requirements. Even there are certain nutrients such as iron that can help avert anemia the best.

Researches state that there are few types of formula that hold in a probiotic namely Bifidobacterium lactis, and it aids in plummeting the chance of diarrhea, improving digestion, and lowering the risks of allergies related to food.

Manufacturers have nowadays put special emphasis on organic contents by taking out the fertilisers and synthetic pesticides in the forages of cows. And, the milk used in the infant formula solutions is often certified as organic. The rising preference toward organic food and drink has paved the way for lucrative opportunities in the industry.

The fact that formula can be fed to babies anywhere at any point of time has made it a highly convenient choice for mothers. Especially, working mothers who don’t have enough time to pump adequate breast milk for the day have found it highly suitable and expedient. Formula milk can be given by the respective caregiver any time.

It’s also a favourable substitute for mothers who are unable to nurse their infants owing to certain medical issues or the baby’s indigent sucking reflex. Most importantly, as per a number of surveys done in this regard, formula is proven to digest at a slower pace than that of breast milk. This is how a formula-fed baby calls for less feeding than a breastfed baby.

Nowadays, one can find a wide array of different infant formula solutions available to meet a baby’s wants. Made out of soybean or cow’s milk, there are a lot of varieties available in infant formula, even there are varieties that are made from predigested proteins. When a baby that is allergy prone to cow’s milk can benefit from soy-based milk, the one with certain digestive issues can certainly try predigested milk.

Here, it’s worth mentioning that outbreak of the pandemic impacted the market positively. Especially, during the initial phase of the lockdown, the demand for at-home consumption witnessed a steep increase in United States. Also, increase in online sales, during the lockdown, contributed to a greater revenue generation in the market.

Simultaneously, in the current scenario, individuals have become more health sentient, which in turn has led to rising preference for minimally processed natural drinks for their infants. And, that’s how baby infant formula solutions that are free from artificial preservatives, sodium, and sugar have become immensely popular among individuals across the region.
 
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