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Heritage Foods acquires majority stake in Get-A-Way
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Monday, 03 November, 2025, 08 : 00 AM [IST]
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Our Bureau, Mumbai
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Heritage Foods Limited announced the acquisition of a majority stake in M/s. Peanut Butter and Jelly Private Limited, the company that owns Get-A-Way—India’s pioneering guilt-free indulgence brand specialising in high-protein, no added sugar ice creams and desserts
It has acquired a controlling 51% shareholding in the company through secondary buyouts from existing investors. The remaining 49% shareholding will continue to be held by the original promoters. The deal also provides the option to purchase an additional 20% stake from the promoters by March 2026 at an appropriate valuation.
The strategic investment marks an important milestone in its Vision 2030 roadmap of expanding its presence in the fast-growing ice cream and healthy dessert categories. It gives the company a strong foothold in the super-premium, functional, and indulgence-balanced segment—anchored on high-protein, no-added-sugar, and health focused product innovation. This underscores its commitment to driving the next phase of value creation through nutrition-forward innovation and responding to India’s evolving preference for mindful yet indulgent desserts. While it will provide strategic guidance and retain controlling stake, operational management will continue with the promoters, who will accelerate growth and strengthen brand equity while staying true to the company’s core purpose and consumers.
Brahmani Nara, executive director, Heritage Foods Limited, said, “The acquisition of Get-A-Way is well aligned with our Vision 2030 of becoming the most admired dairy nutrition company. This partnership brings together our three decades of dairy expertise and manufacturing excellence with Get-A-Way’s innovative product portfolio and strong Gen-Z consumer connect. Get-A-Way’s focus on protein, no-added-sugar, and health-forward offerings strengthens our commitment to delivering nutritious dairy solutions that resonate with evolving lifestyles, while leveraging Heritage Foods’ core expertise to accelerate the brand’s next phase of growth.”
Jash Shah, co-founder and CEO of Get-A-Way, said, “Joining the Heritage Foods family is a transformative milestone for us. With Heritage Foods’ manufacturing scale, distribution strength, and strategic guidance, we are poised to expand our footprint across India while maintaining the innovation and quality that define our brand. Together, we aim to make guilt-free indulgence a part of everyday life for millions of consumers.”
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