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Britannia launches 50-50 Snackuits - a gourmet taste, biscuits combination
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Friday, 30 March, 2012, 08 : 00 AM [IST]
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Our Bureau, Mumbai
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Britannia Industries, a leading name in biscuits, has launched a new offering - 50-50 Snackuits - with unique combination of stimulating flavours that bring alive the gourmet taste of authentic Swiss cheese, Chinese cuisine and Italian pizzas and goodness of biscuits.
Shalini Degan, category director, delight and lifestyle, Britannia Industries, informed, "Britannia 50-50 has been synonymous with snacking for housewives for as long as it has existed. The brand celebrates the self-assured, witty, unconventional side of housewives. 50-50 believes that housewives can be fun and have an easy & happy relationship with 'life' and not a serious or contentious one as they are often stereotyped to be."
R Balki, chairman and chief creative officer, Lowe Lintas, added, "Who says housewives are boring? If only we could put a camera when they are with their friends.... Husbands will be shocked! It's like adda baazi for their wives! It's not just teens who hang around with snacks! 50-50 Snackuits is positioned as an accompaniment to the housewives' adda! Just a way to make snacking interesting for all!"
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