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BEVERAGE

TGB’s Tata Cha undertakes environmental-friendly measures across cafes
Saturday, 08 June, 2019, 08 : 00 AM [IST]
Nandita Vijay, Bengaluru
Tata Cha is a tea café chain which marked Tata Global Beverages’ (TGB) pilot entry in the out-of-home (OOH) of the beverage category. Under TGB’s OOH initiative, the chain has made concerted efforts to raise awareness about environment.

In this regard, the café has undertaken some measures to ensure its cognisance of safe environment practices. These include reusable glass/ceramic serve-ware. Right from the title, it commenced its operations, Tata Cha opted for bagasse food delivery boxes, steel/wooden cutlery, paper straws and wooden stirrers, reinstating its commitment to create a positive impact on the occasion of the World Environment Day observed annually on June 5.

“When the Tata Cha initiative was conceptualised, we were very clear that we would be cognisant of the environment that we operate in. Since day one of our operations, we ensured that all outlets used environment-friendly products. A case in point is the biodegradable bagasse for the delivery/takeaway orders or ceramic serve-ware for in-store customers,” stated the company spokesperson.

“It was a conscious decision not to use products that are detrimental to environment. Sustainability is a cornerstone of the Tata Group’s businesses, and this is one way that we are contributing to the environment,” he added.

“Our consumers are not charged for the reusable items that we provide in our outlets. This thought has been a part of our founding ethos, and hence, we have not burdened our customers with any extra cost for using environment-friendly products,” the spokesperson stated.

The first Tata Cha tea cafe is located at 12th Main Indiranagar, the heart of Bangalore. Some of the offering at the café are signature tea-based hot and cold beverages, traditional snacks, dunkers, exclusive all-day breakfast and meals with a twist.

For decades, Tata Global Beverages has built its expertise in understanding the nuances of tea drinking in India.

Backed with this insight, it specialises in serving freshly boiled tea, just like the corner tea shop, served one perfect cup at a time. Further, the café interior décor, brings together a mix of warm soft wood, bright colours, and patterned fabrics to create a charming, youthful ambience.
 
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