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Lavazza renews partnership with Roland-Garros until 2025
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Monday, 30 May, 2022, 08 : 00 AM [IST]
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Paris
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Lavazza Group, one of the world’s leading coffee roasters and official coffee at Roland-Garros since 2015, confirms its commitment to the world of sport and tennis by renewing its collaboration with the French tournament until 2025.
France is a strategic country and the second-ranking market for the Turin-based group after Italy. It was here that it opened its first foreign branch 40 years ago, marking the first step in an internationalisation process that today sees the Group active in all business segments, with operations in 140 markets, 9 manufacturing plants in 6 countries and over 4,000 collaborators all over the world.
The company also shares values linked both to the world of sport and to economic, social and environmental sustainability, hence the importance of the French tournament among the four Grand Slams of which it is partner.
Roland-Garros, the iconic Grand Slam tournament
This year Lavazza is back in a big way with 70 points of sale, 300 coffee machines and 20 qualified baristas for tournament spectators. In addition, two fan corners in Paris - located at the Publicis Drugstore on the Champs Elysées and the Roland-Garros kiosk at the Paris Opera - sell various Lavazza products made specifically for the tournament.
Lavazza, Roland-Garros and the world of tennis: a communion of values
The world of tennis and Lavazza Group are united by their taste for excellence, as well as by a culture guided by authenticity, conviviality and responsibility. These intrinsic values that bind the two brands together have resulted in Lavazza being selected as official coffee supplier since 2011 for Grand Slam events, with a presence not only in Paris but also at Wimbledon and the US Open. But that’s not all. To boost its involvement in the world of tennis, the company has added Italian player Jannik Sinner, 12th in the world ranking, to its roster of brand ambassadors.
Since 2020, the company has also been Platinum Partner of the Nitto ATP Finals 2021-2025 held in Turin. This important collaboration reflects the strong bond between the company and its home city, dating back to the foundation of Lavazza in 1895 and the birth of the first Italian espresso coffee in history.
Giuseppe Lavazza, group vice president, said, “Our investment in the world of sport is strategic development opportunity for Lavazza Group. Partnering with Roland Garros for seven years is in line with our internationalisation strategy and consolidates our presence in one of our most important markets, offering all tennis enthusiasts the authentic experience of Italian coffee in all its forms. We are pleased to renew our longstanding partnership with this tournament, with which we share a common goal: transforming this internationally famous event into a unique experience for spectators.”
“The excellent 2021 results are not only a significant milestone for our Group, but also the springboard to tackle an extremely complex and challenging year. France occupies a very prominent place among our various markets. Our complementary distribution channels and the strategic decision to have two strong brands, Lavazza and Carte Noire, has driven our success as a winning group and a leading player in both the out-of-home and retail segments,” concluded Lavazza.
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