|
|
|
You can get e-magazine links on WhatsApp. Click here
|
|
|
|
|
|
Cathay Pacific’s Betsy Beer back, with new taste, on long-haul flights
|
|
Wednesday, 06 November, 2019, 16 : 00 PM [IST]
|
|
Hong Kong
|
Cathay Pacific’s popular craft beer, Betsy Beer, is back with a new taste, a new look and a new rollout, making it available to all passengers on long-haul flights in all cabins. The return of the airline’s signature, locally-brewed craft beer is the latest enhancement it is making to its passenger flight experience, as it continues its mission to exceed customers’ expectations at every stage of their journey.
Betsy Beer became an instant hit when it was first rolled out in February 2017 to first- and business-class passengers on flights between Hong Kong and the UK. The beer takes its name from Betsy, Cathay Pacific’s first aircraft, a Douglas DC-3, which flew passengers around the region in the 1940s and 1950s.
Guests visiting the airline’s lounges at Hong Kong International Airport can also enjoy a bottle before they board their flights.
The new Betsy Beer is a citrus-forward Pale Ale, created in partnership with expert Hong Kong brewery Gweilo Beer. Building on the original Betsy DNA, the beer is brewed from a predominantly unroasted malted barley base together with some slightly roasted barley to give a sweet, malty profile with hints of bread, biscuit and toffee.
Locally-sourced orange peel is added in the boil to help further form the flavour. The beer is then fermented using Gweilo’s house ale yeast, after which it is dry-hopped with a blend of citrus and orange-forward hops to complete the aroma and flavour profile.
“Craft beer is enjoyed across the globe by all beer enthusiasts. It is for this reason that we are once again delighted to offer this distinctly-flavoured Hong Kong brewed beer to our customers,” said Mark Sutch, regional general manager, South Asia, the Middle-East and Africa, Cathay Pacific.
“Having been launched initially over two years ago, Betsy Beer gained immense popularity amongst our travellers. The specially crafted flavours of the beer appeal to a wide spectrum of palates. Its unique character is the perfect choice for any of our customers looking to indulge in the diverse options served as part of our inflight culinary experience.”
Cathay Pacific is continually enhancing its customer experience offering, in particular the food and beverages. Following on from its Hong Kong Flavours menu introduced in January, the airline also will be unveiling a brand-new economy class dining collaboration very soon.
|
|
|
|
|
|
|
|
|
|