|
|
|
You can get e-magazine links on WhatsApp. Click here
|
|
|
|
|
|
Blenders Pride Four Elements triumphs with silver at International Whisky Competition 2025
|
|
Saturday, 16 August, 2025, 13 : 00 PM [IST]
|
|
Our Bureau, New Delhi
|
Blenders Pride Four Elements – the latest innovation from the house of Seagram’s Blenders Pride has been awarded with silver medal in the Best Blended Indian Whisky category at the prestigious 2025 International Whisky Competition (IWC). This proud and significant milestone marks a testament to the brand's unwavering commitment to pushing the boundaries of craftsmanship and innovation in the premium blended whisky space.
Often hailed as the Olympics of whisky competitions, the International Whisky Competition stands among the most esteemed and exacting spirits contests worldwide. Gathering hundreds of entries from across the globe, it sets the benchmark for excellence in the industry. What truly sets it apart is its meticulous judging process — a strict double-blind, single-sample tasting format where each whisky is evaluated in isolation, with no indication of its brand, origin, style, or strength.
Ishwindar Singh, general manager-marketing, Pernod Ricard India, said, “As a true icon, Blenders Pride continues to set the benchmark for quality and craftsmanship in a market shaped by the evolving tastes of discerning Indian consumers. Our newest release, Blenders Pride Four Elements is an expertly crafted blend with four different styles of scotch malts and select Indian grain spirits and offers a refined harmony of complexity and brilliance. Our Success with Seagram’s Blenders Pride Four Elements at the 2025 International Whisky Competition marks a moment of immense pride for us at a time when we are expanding the footprint of the brand into new geographies across India. This global recognition is a testament to our unwavering commitment to blending excellence and innovation thus creating blends that are truly worthy of being a Master Blender’s pride.”
|
|
|
|
|
|
|
|
|
|