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Maharashtra emerges as highest tea consuming state
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Saturday, 27 January, 2007, 08 : 00 AM [IST]
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Our Bureau, Mumbai
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s highest tea consuming state, according to a study commissioned by the Tea Board. It is closely followed by Uttar Pradesh, Gujarat, Rajasthan and Madhya Pradesh. However, most of these states, including Maharashtra, UP and Rajasthan, slid in the pecking order when it came to per capita consumption of tea, where Chandigarh, Lakshadweep, Punjab, Gujarat and Goa ranked the highest, says a study by the Tea Board.West Bengal and Assam, the principal tea growing states, ranked 9th and 14th in the share of total consumption. These states were among the lowest in per capita consumption, even below the coffee drinking states like Karnataka and Kerala.
Total tea consumed in India stands at 755.52 million kilograms, while per capita consumption of the beverage in India was at 706.1 grams, the study reveals.
Commissioned by the Tea Board, the study was collated and researched by the Indian Institute of Management, Calcutta, recently. Maharashtra's share is at 14.86% out of the total Indian tea consumption, followed by 10.35% for Uttar Pradesh.
Tea industry officials said that these markets have been strong markets, which have prompted formidable regional brands in Gujarat and Rajasthan and a host of strong national brands to compete the most in these markets. But going by per capita consumption of tea, Chandigarh moved up to highest position. Gujarat has been consistent both on total consumption and per capita consumption levels, the study said.
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