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AGRICULTURE

Raminfo forays into online marketing and agri-logistics
Wednesday, 12 January, 2022, 08 : 00 AM [IST]
Our Bureau, Bengaluru
Raminfo has  developed digital platform/frameworks for enabling online marketing and agri-logistics activities. This will open up new opportunities for the company at pan-India level, leading to higher profit margins as well.

Towards this end, it has entered into an online distribution/digital channel distribution agreement with the Telangana state co-operative oilseeds grower federation (Tsoilfed), a public-sector undertaking under the State of Telangana.

L Srinath Reddy, managing director, Raminfo, said, “This is a major breakthrough for us and marks our journey into the agri- logistics vertical, we are very thankful to Tsoilfed for providing us this opportunity.”

The company’s focus is to act as the “Digital Cel Partner” to provide the Digital Platforms and framework to promote/market the distribution of products of Tsoilfed under the brand name “Vijaya”.

The company is of the opinion that the combined business would benefit and provide opportunities to leverage on Direct to Customer (D2C), segment too. The company will derive revenue based on the Vijaya products sales through Digital Channels.

While the company has several competencies, it has recently sharpened its focus on three major key verticals – Energy, Healthcare and Agri-Logistics. It focuses on niche offerings in these segments and strengthens competencies through collaboration with right organisations which positions it to deliver.
 
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