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Mankind Agritech & ITC Forge collaborate to elevate agriculture
Monday, 18 September, 2023, 14 : 00 PM [IST]
Our Bureau, New Delhi
Mankind Agritech Pvt. Ltd., has entered into a strategic partnership with the Agri Business Division of ITC Limited, to empower the Indian farming community with technology-enabled high-quality sustainable agricultural solutions. This partnership is aimed at enhancing agricultural productivity, support farmers’ livelihoods and help strengthen the nation’s agricultural sector.

It will collaborate closely with ITC’s MAARS initiative, an innovative "phygital" ecosystem combining physical and digital solutions to empower farmers. ITCMAARS delivers a diverse range of crop-agnostic hyperlocal services, enabling farmers to boost their incomes and adopt environmentally sustainable practices. This partnership offers ITC a competitive edge in the agritech market, providing farmers with a more comprehensive and effective suite of agricultural solutions, ultimately enhancing their productivity and profitability. The collaboration between the two companies is dedicated to empowering farmers, focusing on improving productivity, reducing costs, and mitigating risks through access to Mankind's cutting-edge technologies.

This strategic collaboration would enrich Indian agri spectrum by leveraging its prowess and expertise in agricultural inputs. Additionally it fosters demand-responsive value-chains, promote climate-smart agriculture digitally empower farmers.

Partha Sengupta, president, Mankind Agritech, said, “We are very proud and delighted to announce this strategic partnership in agriculture with one of India’s major conglomerates – ITC Limited, which has been a pioneer in the field of farmer empowerment. By conducting on-ground collaborative team activities and showcasing product performance through demonstrations and consultation services, this initiative aims to bridge the gap between the Indian agrarian community and their advisory needs with regards to the latest sustainable agri-input solutions that also address environmental concerns.”
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