“It has emerged as biggest congregation of nutraceuticals fraternity”
As Fi India readies itself to hit Mumbai on October 3 and 4, 2011, by bringing along newer additions to the show for the benefit of the ingredients industry, Bipin Sinha, project director, UBM India Pvt. Ltd (event organisers), chats up with Food and Beverage News about pre-event preparations sharing some useful industry statistics.
Colours – Functions, challenges
The global food colours market was worth $1.45 billion in 2009. Today, world usage of food colours is about 40,000-50,000 tons. Although current economic conditions mean "annual growth levels have started to fall off sharply," according to a report, by the middle of the next decade, the global market value is expected to reach $1.6 billion, up 10% from its present levels.
“Time-frame for additive approval is challenge”
The Food Safety and Standards Rules & Regulations came into force on August 5, 2011, post which, the regulating agency, Food Safety and Standards Authority of India (FSSAI), has met with strong criticism from a section of the industry, which has called the Act unwarranted.
Emerging trends in the bread industry
White bread has come to be known as bread in the last two decades worldwide. In white bread, concept of quality is white crumb, close texture (velvet) and soft (squeeze test). To get the desired quality, the flour (wheat flour) needs to be extra refined, and elimination of everything from wheat other than starch, proteins and water has to be ensured.
The natural food colour experience
People associate certain colours with certain flavours. The art of eating is a multi-sensory experience, synthesising perceptions of sight, taste, smell, and touch. The food colour has always been a judging parameter on its desirability. Even nature communicates to us through the colour, indicating types of flavour, degree of sweetness, ripeness, or decay.