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Eureka Forbes raising water quality awareness with Aquaguard test kits
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Saturday, 20 September, 2014, 08 : 00 AM [IST]
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Our Bureau, Bengaluru
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fiogf49gjkf0d Eureka Forbes, one of India’s market leaders and pioneers in water purification, has initiated a nationwide mass awareness campaign to educate consumers about the impact of water contamination through first-of-its-kind Aquaguard Water Test Kits.
Aquaguard is the flagship water purification brand of Eureka Forbes, and one of the largest-selling globally. Contamination of drinking water has been identified as a critical public health issue by the World Health Organisation (WHO), causing more than 80 per cent of all diseases.
To understand the impact of water contamination and key issues with drinking water in India, Eureka Forbes and GFK (Gesellschaft für Knsumforschung), a society for consumer research, conducted a nationwide survey, titled ‘Kya Aapka Paani Beemar Hai’ last year.
The findings revealed that some hard-hitting facts about water contamination being the biggest issue for more than 70 per cent of the households in India. It also revealed that toxic chemicals like arsenic and lead and disease-causing bacteria were also contributing to the alarming increase in the water contamination.
Keeping this mind, Eureka Forbes has designed this unique do-it-yourself (DIY) Aquaguard water test kits, to allow people to test their water quality and apprehend its health quotient. Consumers can get a free demonstration by reaching out to a Eurochamp or the Eureka Forbes’ salesperson specialist.
The Aquaguard Water Test Kits consist of five small cylindrical bottles, each consisting of a bio-pellet, made of highly-enriched microbial growth media, which helps detect contaminants in the water.
The bottle should be filled with tap water to be tested and kept under ambient temperature of at least 35 degrees Celsius, away from direct sunlight (such as in a kitchen) for 24 hours.
While clear or yellow water indicates it to be free of bacterial contaminants, the change in the colour of water to black would signify the presence of contaminants, indicating it to be unfit for consumption.
If the colour changes to dark black, it could be contaminated with disease causing bacteria, such as HPC Bacteria, TC Bacteria, FC Bacteria or EC Bacteria.
Marzin R Shroff, chief executive officer, direct sales and senior vice-president, marketing, Eureka Forbes, said, “The campaign is a drive to safeguard health of Indians by educating them, and their kids about their drinking water quality, and the right purification technologies.”
“We believe reaching out to them can make a huge difference in creating a healthier nation and invariably fighting water contamination problems,” he added.
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