|
|
|
You can get e-magazine links on WhatsApp. Click here
|
|
|
|
|
|
Coke launches RTD beverage Nestea
|
|
Monday, 22 November, 2010, 08 : 00 AM [IST]
|
|
Our Bureau, Mumbai
|
Coca-Cola India has announced the launch of the globally successful ready-to-drink iced tea brand “Nestea” in the country.
The new RTD offers lemony, light flavor which helps to enjoy the delicious goodness of tea. About the launch, Ricardo Fort, VP – marketing, Coca-Cola India, said, “Our aim is to be able to offer a beverage for every lifestyle and occasion, which also aids long-term, sustainable business growth. We are therefore constantly working on high-quality additions to our portfolio. Our entry into ready-to-drink iced tea segment with the globally successful Nestea now provides the consumers with a convenient on-the-go option which is in keeping with evolving consumer lifestyle.”
The product is being rolled out in phases and is first being made available to consumers through select channels and outlets in Mumbai. This will be followed by a pan-India launch of the product next year.
In the initial phase, the new tea is being made available in lemon flavor in an “on-the-go” 400 ml PET bottle, priced at Rs 25. It is targeted at energetic on-the-go young adults who are always on the lookout for naturally refreshing beverage options. “Over the next 4 months, Nestea would be retailed across 8,000 outlets in Mumbai, supported by strong consumer activation including extensive experiential and focused consumer communication. We expect this offering to catalyse the growth of the entire category thereby contributing to the growth of the overall packaged beverage market,” Milind Pingle, region vice-president, Hindustan Coca-Cola Beverages Pvt. Ltd, said in a statement.
|
|
|
|
|
|
|
|
|
|