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Hyderabadi Haleem to get patent soon
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Wednesday, 01 September, 2010, 08 : 00 AM [IST]
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Our Bureau, Mumbai
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Come Ramzan, the Muslim holy month, it's Haleem time in Hyderabad. Take a ride across the city, almost every Muslim restaurant is serving this Hyderabadi speciality. And it is not Muslims alone, but Hindus, Christians, Sikhs and, in fact, every non-vegetarian tries this lip-smacking delectable delicacy made of meat (mutton), wheat, ghee and spices as the main ingredients. Celebrities and film personalities from Mumbai and other metros visit the city only to taste Haleem. According to reports, Haleem in special packs are flown to Mumbai and other metros every day because of the huge demand.
Popular among Hyderabadis, Haleem is likely to get a patent soon. Once the proposal for the Geographical Indication (GI) tag is cleared, no other city can make or market the dish as Hyderabadi Haleem.
The Haleem Makers Association of Hyderabad has applied for a patent with the Geographical Indicator Registry of India. Like Hydrabadi Biryani, Haleem is also unique and is not made anywhere else.And a patent will help in retaining its identity, says Mohammed Abdul Majeed, president of the Association and owner of Pista House, a popular destination for Haleem lovers.
The patent application has been filed by the Adhikari IP Consultants on behalf of the Haleem Makers Association. "We hope that Hyderabadi Haleem will be granted the GI tag before the Ramzan season ends. Once it is granted, no other city will be able to make or market the delicacy as Hyderabadi Haleem," patent manager and intellectual property consultant S Ravi said.
Currently, the Association has only 15 members but many more are expected to join soon as there are thousands of restaurants and eateries that prepare and sell Haleem. Pista House has tied up with Gatti Ltd, a cargo delivery and supply chain management company, for delivery of the dish to all major cities in the country. "By 2 pm every day our Haleem will be ready and reach within a few hours in cities like Mumbai, Chennai, Bangalore, Delhi, Pune, Kochi and so on," says Majeed.
"Through our R&D, we have developed a variety of Haleem and packaging system, which will give it a shelf life of six months," Majeed added.
Majeed is also exploring the possibilities of exporting Haleem to the UK and the US. He is waiting for clearance from the US FDA to start commercial marketing of the product in the US.
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