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Anand Kripalu Invests in nutri-tech startup Superfoods Valley
Tuesday, 13 September, 2022, 08 : 00 AM [IST]
Our Bureau, Bengaluru
Superfoods Valley, a nutrition and food-tech startup, headquartered in Bengaluru, recently welcomed Anand Kripalu to its panel of investors. The company, which is dedicated to ‘Making Nutrition Easy,’ is set to launch in the third quarter of FY22. It aims to bridge the issue of nutri-gap with its products and data-backed tech solutions to challenge the ongoing endemic of hidden hunger and micronutrient deficiencies.

Kripalu, with a vast expertise in the food and beverages segment, has over three decades of experience in the FMCG sector and has previously held various senior level management positions of the top FMCG brands of India such as Cadbury Plc as the president - Asia, Mondelez International as the president - India and South East Asia, Diageo as the MD & CEO and member of Diageo Global Executive Committee and Unilever as managing director - East Africa.

Apart from Kripalu, the company holds trust and support of a cohort of scientific council and experts from the field of health and nutrition including prominent names such as Dr PR Krishnaswamy, Ex-director & founder, Protein Foods and Nutrition Development Association of India, Dr B Sesikeran, former Director, National Institute of Nutrition, Mallika Janakiraman, founder, nutriQ360 Degrees, Sheela Krishnaswamy, nutrition and wellness consultant, Dr Shovan Ganguli, R&D expert, and Dr Gurmeet Singh, scientist, inventor & innovator researching food.

Speaking on the collaboration, Kripalu stated, “I am glad to partner with Superfoods Valley as it aims to make nutrition simpler by equipping consumers with nutri-specific knowledge with an array of services and products ranging from research-based tech to shelf. There is a noticeable shift in the Indian food sector with a growing demand for healthy and mindful intake. It’s great to find key players optimising tech to support critical causes such as nutrition needs.”
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