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Prasuma aims to be neighbourhood Momo Kitchen, to launch 200+ in 3 years
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Friday, 25 November, 2022, 15 : 00 PM [IST]
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Our Bureau, Mumbai
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Prasuma, India’s favourite Momo brand, ventured into the cloud kitchen space with Momo Kitchen in early 2022 to mark its offline presence and to offer consumers seamless access to Prasuma’s beloved portfolio across all consumption occasions. The cloud kitchen today expands its footprint expeditiously launching 1 kitchen every week and aims at 200+ by end of 2025. The brand has registered impressive growth in just over six months, launching 18 kitchens in 3 cities, with one kitchen launched almost every week.
On the back of the positive reviews and repeat purchases amassed, the brand is now looking at aggressive expansion. The objective is to elevate the Momo eating experience in India with its unwavering quality, unique products and innovative packaging. It aims to launch 200+ cloud kitchens in the next three years, across Mumbai, Delhi, Bangalore, Chennai, Pune, Kolkata, Hyderabad and beyond.
Every Prasuma Cloud Kitchen is growing at more than 30% month on month and is registering about 100 orders per day within just 3 months of launch. The concept has thrived thanks to its customer loyalty and the brand’s iconic standing amongst Momo lovers. Innovative packaging, customer-centric operations, scalable distribution, and a product mix that stands out in the highly competitive industry has also supported this feat.
It offers a DIY model where customers can choose their filling – vegetables, chicken, mutton, cheese – and their cooking style – steamed, crispy fried, authentic gyoza or even their innovation - The CheeseMo. Further, consumers can pick from 6 unique sauces ranging from a Spicy Momo Chutney, and Crispy Chilli Oil to a Tangy Thai Tom Yum sauce. Besides offering the ultimate Momo trial and taste experience, the Cloud Kitchens also offer the brand’s widely appreciated and enjoyed Spring Rolls and Baos. Their plans are elaborate and nonstop as focus on constant innovation is something that they plan to harness within this business model much like they do in their other businesses.
Speaking on the brand’s future plans, Lisa Suwal, CEO, Prasuma, said, “With breakneck innovations and a growing consumer appetite for new offerings, this is an invigorating time to be in the food industry. At a time when the quality of food is constantly in the limelight, we are proud to offer our consumers our high-quality, tasty dishes through our Momo Kitchens, which have garnered much traction in a short span. We are catering to the same consumer who loves our Momos at home in a different consumption occasion in addition to new consumers. From gourmet sauces to our authentic gyoza technique, there’s much to devour at our Momo Kitchens. Our concept is unique since we have invested heavily in our products, quality, and packaging to deliver an experience of street food like no other.”
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