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Lockdown creates new potential for Mumbai-based startup BBRRMM Foods
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Saturday, 19 September, 2020, 16 : 00 PM [IST]
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Our Bureau, Mumbai
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While the nation stays home to fight the pandemic, local services are running around the clock to ensure convenience and safety. Mumbai-based startup BBRRMM Foods has created a quick response e-commerce platform for groceries and daily food essentials to serve its citizens during these difficult times.
Grocery delivery applications have been the go-to choice for most citizens during the lockdown. However, the unprecedented rise in demand has led to delayed response time and long waiting periods. Finding the gap in the market, 18-year-old entrepreneur, Bhargav resourcefully turned his brick and mortar business into an innovative online marketplace for groceries.
Bhargav said, "Even though supply is available, I noticed that delivery slots are chock-a-block on most online platforms. The demand is simply overwhelming. That’s where BBRRMM Foods comes in. With our staff and delivery personnel dedicated to our service promise, no matter what the location, we deliver across the city within 24 hours. Guaranteed.”
With a mission to revolutionise the grocery shopping experience in India, the company offers a mobile-friendly website. The key USP that sets the service apart is its WhatsApp shopping platform.
“It’s a learning curve to switch to a digital platform and can be a hassle for people who aren’t tech-savvy. Keeping that in mind, customers can also place their orders via WhatsApp. Simply send us a message on WhatsApp and we’ll punch in the order on your behalf. It’s an easy-to-use, efficient service, especially for our senior citizens,” explains Bhargav.
What’s more, the service also has a 24 by 7 CRM team to respond to queries and coordinate delivery schedules.
Given the speed, simplicity, and efficiency of the service, the company has quickly gained popularity and is currently in direct competition with e-commerce giants and grocery store chains that provide similar services in the city.
Needless to say, safety is imperative and of the highest priority for the company. “We sanitise our warehouse almost every hour and maintain strict safety protocols, so our customers can rest assured every time a delivery reaches their doorstep,” says Bhargav.
The e-marketplace offers an eclectic variety of basic groceries like pulses, flours, fruits and oil, along with a selection of beverages, farsan, desserts, gourmet options and soon to launch hot snacks and ready-to-eat food items. Also included in their offerings are basic home hygiene essentials. A well-rounded, elaborate selection of food essentials is leaving customers spoilt for choice, even with stocks in low supply during the lockdown.
The company is swiftly expanding from an e-store to a mammoth e-marketplace and has managed to onboard about 30 plus brands over the past few days with a vision to onboard 500 plus brands over the next six months.
“It’s simple. If we want to flatten the curve, citizens have to stay home. And BBRRMM Foods helps you do that,” concluded Bhargav.
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