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Haldiram's ki mithaas - Haldiram's harps on the message with new film
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Wednesday, 08 March, 2023, 15 : 00 PM [IST]
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Our Bureau, New Delhi
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Unveiling the Holi special range, Haldiram's hosted a dedicated film with the message - "Kuch cheezein badal jaati hain... Nahi badalti rishton ki mithaas, tyohaaroon ki mithaas, Haldiram's ki mithaas. Manao Khushiyon ke Rang, Haldiram's ke sang. Kyunki Meetha toh Sirf Meethai hai". (Some things change but not the sweetness of bond, sweetness of festivities, sweetness of Haldiram’s. Celebrate the colours of joy with Haldiram’s because a mithai beholds the sweetness after all!). The film captures how bygone rifts with our dear ones are forgotten when it comes to celebrating festivities together. The film propagates the transitioning emotions beautifully as two estranged families come together to celebrate the festival of colours by sharing a flavour-filled Holi Special - a beautiful traditional gujia box by Haldiram's. Featuring succulent gujias, the teaser showcases how sweet memories are shared by sharing sweets/confectionaries.
While the traditional gujia is loved by all, the Holi gifting range also includes different varieties of gujia, i.e., Coconut Dry Fruit Gujia and Kesar Gujia. The new and exciting Holi hampers are available at the nearest stores and a limited range is also available on Zomato.
Speaking about the Holi special hamper and the teaser, Divya Batra, head of marketing, at Haldiram's, said, "We at Haldiram's believe that no festival is completed without authentic taste of Haldiram's Sweets & Savouries. To make the festival more exciting, we have come up with specially curated Holi boxes & hampers for your loved ones. Visit the nearest store today and enjoy the festival of colours. Wishing everyone and their loved ones, Happy Holi!”
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