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SNACKS & CONFECTIONERY

Confect to expand to Middle East, Nepal, Kuwait, Oman, Dubai & Abu Dhabi
Thursday, 20 January, 2022, 14 : 00 PM [IST]
Our Bureau, Mumbai
Confect, one of the most renowned names in the confectionery domain, and one of the leading state-of-art sugar paste brands of the nation, is planning to expand further and raise its revenue growth by serving its patrons.

It is an innovative venture from a wildly innovative mind that is a trailblazer in the baking space. Chef Gauri Varma, with her immense love for the bakery and inclination towards hospitality, motivated her to pursue her own venture. It is a sugar paste brand that manufactures and supplies the professional cake decorating market with an extensive collection of fondants, edible paints, bold and vibrant dust, glitters and cake decorating essentials.

Looking at the revenue growth, it is on track to experience exponential growth to the tune of 600 percentage points plus from the start of the operations in 2018. They started with 1 SKU (stock keeping unit), and today have over 450 products in their range. Based on their successful track record, now it is setting even more ambitious targets. It is projected that by 2024, the company would have grown 100 fold since its inception with an expected rise of 5-10 million in revenue within the next 3 years. With this, the venture will accelerate its efforts and raise the bar to create considerably more value for all the customers.

With solid expansion plans on the cards and a record of 500% of growth during Covid times, it will be eyeing further spreading its unique cake decorating and confectioneries items to international markets as well, in addition to retailing in the Middle East - Srilanka, Nepal, Kuwait, Oman, Dubai and Abu Dhabi to name a few. The brand is available on Amazon sites of North America, Mexico and Canada, and will soon be able to ship to these countries as well with the appointment of various distribution agents globally.

In addition to the aforementioned growth plans, the company is looking to enter food services retail in a big way. Currently, Reliance, Grofers, Big Basket, Amazon, Flipkart, already being partners, the brand is now looking to get into the traditional setup of Metro Cash and Carry, general retail stores and supermarkets.

Keeping the needs of the customers as priority, all the products offered are gluten-free, dairy-free, lactose-free, nut free, trans fat-free and 100% vegetarian. This is the reason behind it being India’s first chef-based product in this category to reach the masses commercially.

Varma said, “The pandemic has definitely brought growth to the business since more home bakers have risen during this year, and we are really thrilled to get such a positive response. Now people want a quality product and don't want to waste money on gimmicks or just cheap alternatives, and this is what Confect aims at offering its customers. Confect is a brand that has been able to establish new and upgraded standards in terms of quality, affordability, and customer experience that ultimately changed the face of the industry.”
 
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