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Chennai's first 'Big Bazaar' redefines the shopping experience
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Saturday, 06 January, 2007, 08 : 00 AM [IST]
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ntaloon Retail (India) limited and a part of the Future Group, now comes to Chennai. The store is being operated by M/s Anandram Developers Private Limited, agents of Pantaloon Retail (I) Limited, and is one of the largest stand-alone stores in the city. Promising that nobody sells cheaper and better, the Big Bazaar store, which is located at 45-47, Arcot Road, Saligramam (Near Bharani Hospital), Chennai - 600 093, provides shoppers with a never-before shopping experience. In fact, it offers special discounts and offers of upto 60 per cent on more than 1, 60,000 products 365 days a year. Attractive limited offers were made available to all customers, as an inaugural offer, Shop for Rs 3999/- and get 38 piece Melanine dinner set worth Rs 745 and shop for Rs 599 and get 1 bag full of Vegetables.
Commenting on the opening of the new outlet, Rohit Malhotra, Operations Head, South Zone, Big Bazaar, said, "We feel very proud that Big Bazaar has now marked its presence in largest metropolis of south India and the capital of Tamil Nadu. Now, the homemakers in Chennai will get to experience the convenience of shopping for all their household requirements under one roof. The store will help the homemaker to save the maximum while giving the best amenities and value additions to her family."
Big Bazaar, Chennai, showcases a range of accessories for the entire family including women's wear, kids wear, home care products, household products, kitchen equipment, and Food Bazaar. The entire cooking and kitchen needs of the housewife are available under a single roof at the Food Bazaar. It provides an assorted range of foods, grains, grocery, provisions, spices, dairy products, fresh fruits, vegetables, confectionery, loose dry fruits, namkeen, sweets, farsan, etc. The Food Bazaar will offer additives and preservatives, ready to eat, ready to cook, Chill Station, health food, beverages, baby food, Farm Fresh and Golden Harvest.
Big Bazaar's motto of "Nobody sells cheaper and better", all products in Big Bazaar are available at the lowest prices. Promising 'more for less', Big Bazaar, offers a wide range of mass-market product lines that are sought by a majority of Indian consumers. It also offers a host of value-added services at the bazaar. The special discounts and promotional offers, which are available at regular intervals, make the format very unique and distinct. The consumer experiences a new level of standard in price, convenience comfort, quality, quantity and store service levels.
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