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Ujjwala Raut appointed kitchenware brand Wonderchef’s brand ambassador
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Friday, 14 November, 2014, 08 : 00 AM [IST]
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Our Bureau, Mumbai
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fiogf49gjkf0d Wonderchef, one of India’s leading premium cookware and appliance brand, appointed model Ujjwala Raut brand ambassador for its Season’s Sets and Slow Juicer.
She said, “It is a pleasure to be associated with a brand as premium as Wonderchef. The brand brings great-quality, stylish products, all of which are focussed on a healthy and tasty food experience.”
“I hold a strong belief in the tenet ‘Let your food be your medicine’. But food has to be tasty too. I enjoy cooking, and know the pleasure of having good cookware and appliances. Wonderchef becomes a natural partner to me,” Raut added.
“Style, health and food enthusiasm is what Wonderchef represents in all its products. Raut, with her keen taste for good food and evolved sense of style, is a perfect fit for our brand. Both are leading names in their own fields,” said Ravi Saxena, managing director, Wonderchef Home Appliances Pvt Ltd.
With this move, Wonderchef, which already has chef Sanjeev Kapoor as brand ambassador, would now focus on driving the brand to newer heights.
“We are now established as the premium, quality cookware and appliance brand. We have led innovation and design in the Indian market,” said Saxena.
“We are now looking to take our marketing efforts to the next level. We would ensure a sustained presence in all key markets with our tie-up with Raut,” he added.
Wonderchef has always given priority to the customers' latent cooking needs, and introduced innovations like the Sanjeev Kapoor Health Grill, the Gas Oven Tandoor, the Click set with detachable handles and the Healthy Slow Juicer. It was the first to launch Diamond Pans in India.
It is the only Indian company to have an omni-channel presence via retail, the Internet, television and direct marketing.
With this tie-up, Wonderchef is looking at creating a specialised focus on lifestyle and health in the kitchenware segment.
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