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New water purifier from HLL
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Wednesday, 16 February, 2005, 08 : 00 AM [IST]
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By A Correspondent, Chennai
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8,000-crore branded water business with the launch of Pureit, a water purifier.
The product, which is priced at Rs 1,500, was launched in Chennai recently through 14 Pureit zones. The product will subsequently be rolled out in other parts of Tamil Nadu
followed by other cities in the country.
The purifier has a `Germkill Processor' that is based on sustained chlorine release technology to kill all viruses and bacteria. It also has carbon trap technology to remove parasites and pesticides without compromising the desired flow rate and the polisher improves water clarity, removes odour and gives good taste, according to Yuri Jain, General Manager, Water, HLL.
The germkill battery kit, which costs Rs 250, will last about 1,500 litres.
Dhaval Buch, Vice-President, Water, HLL, said that over 100 scientists had worked on this technology and that it had taken the company about five years to make the product affordable and easy to use. The product meets the guidelines defined in the US for protection against viruses, bacteria and parasites, he said.
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