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Naturo Food increases product offering in fruit bars
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Saturday, 21 June, 2008, 08 : 00 AM [IST]
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Our Bureau, Bangalore
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Naturo Food, the erstwhile Nutrine Group, the only manufacturer of tropical fruit bar in Asia have added one more feather in their cap by introducing 100% Natural Fruit Bar with no preservative and added sugar but contains only pure fruit. 100% Natural Bar comes in three exotic variants which are Mango, Apple and Strawberry. The company has also launched Jack Fruit Chips made through a unique vacuum process that retains all the natural goodness of the fruit.
The cent percent Natural Fruit Bar is a health snack preferred by all age groups. The snack has a shelf life of one year. The company's R&D team is doing research to rollout other ranges like pineapple, grape, guava and other exotic fruit snacks as available in UK and USA, stated G Lakshminarayanan, Executive Vice President, Naturo Food.
The plant located at Bangalore is equipped with state-of-the-art sophisticated machinery and has got accreditation of International Food Standards such as HACCP/BRC/ORGANIC/HALAL/KOSHER.
The fruit bars are made with only the finest naturally sun ripened fruits, which are picked at the peak of sweetness. One bar counts as one portion of a five-a-day requirement of fruits and vegetables.
Quoting the United Kingdom snacking and strips market which is currently worth ?76.9 million at retail, the company stated both sectors are registering double digit growth over the last three years. The market is forecasted to grow substantially as the forthcoming Schools Food Trust recommendations are implemented. The product is produced in the BRC (British Retail Consortium) accredited factory which is one of the only nine in India. Further, the Naturo Bars are designed to appeal to current consumers and also target new consumers into the fruit bar market, particularly the adult consumers who are not yet the segment which the company is catering to, according to the company.
The Natural Fruit Bars are regularly being exported to countries like UK and Australia and by end of October 2008 it will be launched in USA.
Naturo has a significant presence in the domestic market. In order to cater to the national market requirements, the company has established its own sales and distribution network for marketing the products.
The company is headed by its MD, Vikram Reddy, a seasoned and most admired entrepreneur, Shiva Mohan Reddy and V Madhusudhan Reddy as its Directors. The entire operation at the Bangalore Plant is being looked after by G Lakshminarayanan, Executive Vice President, having around 30 years of rich experience in the food processing industry.
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