|
|
|
You can get e-magazine links on WhatsApp. Click here
|
|
|
|
|
|
ABD launches Wodka Gorbatschow in India
|
|
Saturday, 28 June, 2008, 08 : 00 AM [IST]
|
|
Usha Sharma, Mumbai
|
Allied Blenders & Distillers Pvt Ltd (ABD) has launched the 87-year-old leading German vodka brand 'Wodka Gorbatschow' in India. The roots of the brand go back to the Czarist era in St Petersburg. Wodka Gorbatschow is Germany's biggest vodka brand and also its third strongest spirits brand. It will soon be available in premium ranges at all leading licensed liquor stores in selected Indian cities. The product, priced at Rs 570 for a 750 ml bottle, will be locally bottled at its Aurangabad plant in Maharashtra.
Wodka Gorbatschow is the result of the joint venture between ABD and Henkell and Sohnlein Sektkellereien KG Wiesbaden, Germany. The brand Wodka Gorbatschow is highly superior to the other Vodka brands available because of its special triple-chill filtration process. This unique filtration process conducted at -12°C, after which the vodka is painstakingly double-filtered over charcoal, makes the product extremely smooth and exceptionally pure.
Talking to Food & Beverage News, Deepak Roy, Executive Vice-Chairman & CEO, ABD, says, "Wodka Gorbatschow is the first brand launch marking the ABD-Henkell alliance in India. The Indian market is dynamically poised for a highly evolved state, and there couldn't have been a better choice of brand than Wodka Gorbatschow to serve the ever-increasing demand for pure and high quality vodka. We are confident that the product quality will speak for itself, having done so for decades".
There are convincing reasons explaining Wodka Gorbatschow's superior quality. It is solely produced from premium-processed products in a worldwide unique procedure, which finally results in an outstanding soft, clean and mild aroma-impression of the brand 'Wodka Gorbatschow'.
"Having achieved immense success in Germany, there is indeed no better time for Wodka Garbatschow to tap the expanding Indian market than now. This is based on the fact that the vodka category growth in India continues to outperform the total spirits market growth. With such a booming economy, Indian consumers are increasingly connected to global trends and looking for new experiences, thus offering Wodka Gorbatschow significant potential," added Roy.
|
|
|
|
|
|
|
|
|
|