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Pescafresh launches “World’s First Live Commerce in Seafood and Meats category”
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Thursday, 15 September, 2022, 13 : 00 PM [IST]
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Our Bureau, Bengaluru
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India’s first D2C Seafood and Meat brand Pescafresh is launching the world’s first live commerce tech property Pescalive in the seafood and meats space. Many customers believe that finding fresh, high-quality seafood online is full of obstacles, trepidation and misrepresentation.
Pescalive, which has been developed by an in-house tech team, will showcase ‘fresh catch of the day’, taking customers in real-time to the source. Recently, the company raised funds, which will be invested in geographical expansions and technological intervention. The company, which is currently present in Mumbai, will soon launch its operations in Pune, Delhi and Bengaluru. It is introducing an additional 100 products across the raw and Ready-To-Eat –Ready-To-Cook product line.
The company promotes the ‘catch’ to ‘kitchen’ concept, showcasing fresh stock from shore to door. Customers can buy seafood on a first come, first serve basis in real-time. Consumers will have the option to embark on a journey from fishing vessels to fresh farms, get to look at the processing centres, explore live cooking marathons, expert panel talks and influencer engagements among other activities.
“As a brand that has believed in democratising freshness since the last 15 years, we have been pained to see how technology has been misused to spread the wrong messages or to misguide the consumers. At Pescafresh, we believe that transparency is the key and we are keen to pioneer and usher in a new era of eradicating opaqueness from this category. The opportunities are infinite with Pescalive," said Sangram Sawant, founder, Pescafresh.
“As a tech first and tech unlimited company, we are immensely excited about launching Pescalive and we are confident that it will change the way our customers experience the brand,” said Kazhiyur, chief technology officer, Pescafresh.
Founded in 2004 by Sawant, the company functions on the farm-to-fork business model. The brand owns the entire back-end supply chain, including stringent cold chain control, procurement, processing and storage, so that the products’ quality and freshness are maintained right from the initial stages to the time they reach the customers.
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