|
|
|
You can get e-magazine links on WhatsApp. Click here
|
|
|
|
|
|
Kiara Advani roped in as the brand ambassador for Galaxy chocolates
|
|
Friday, 23 June, 2023, 13 : 00 PM [IST]
|
|
Our Bureau, Mumbai
|
Bollywood’s leading lady and Superstar Kiara Advani has been signed as the brand ambassador for global confectionery major Mars Wrigley’s iconic global brand, Galaxy chocolates.
The company made the announcement in collaboration with the versatile Indian actress via her official social media pages with a teaser video. The announcement was followed by a TVC wherein the actor is seen in a whimsical setting indulging in the smoothness of Galaxy chocolates, deriving pleasure with every bite.
Talking about the latest association, Varun Kandhari, director marketing, Mars Wrigley India, said, “We are really delighted to have Kiara as the face of our globally loved Galaxy chocolate in the India market. Her elegance and charm seamlessly complement the brand's persona. Through this latest campaign featuring Kiara Advani, we bring to life the effortless pleasure Galaxy chocolates deliver with their signature smooth recipe. Through our associations and portfolio, we have been continuously driving relevance for our Galaxy chocolates in the minds of the Indian consumer. With this new development, we intend to further strengthen affinity toward Galaxy chocolates as an iconic chocolate brand that is loved all over the world for its smooth chocolate experience.”
The latest TVC has been conceptualised by the brand's creative agency, DDB Tribal. The film brings alive how mundane moments in daily life can be made pleasurable as soon as the smoothness of the Galaxy chocolates takes over. In the ad film, Advani is seen in a playful hide-and-seek gesture between her and the moon as the latter casts a spotlight on the Galaxy chocolate and is fixated on it, showcasing the out-of-this-world experience that the chocolate promises thereby establishing itself as the brand of choice for pleasure seekers across the country.
Expressing her enthusiasm for the new association, Advani adds, “The only sweet craving I have is for chocolate, I love indulging, even if it’s a small piece of chocolate after every meal. Chocolate has a farmore deeper place in all our hearts as it denotes our childhood memories. This association holds a special place in my heart as I am a loyal consumer of Galaxy chocolate and you will always find a bar or two in my refrigerator. It brings me immense happiness to be part of such an iconic and globally loved brand.”
|
|
|
|
|
|
|
|
|
|